Overview

Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics, and bridge the gap between buyers and sellers in the world of merchandising. Research shows that many communication professionals commonly move between advertising, merchandising, and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market.

The 24-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of three areas by choosing an emphasis from advertising, merchandising or public relations of most interest to you. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.

Learn more in the Strategic Communication programme at Northern Arizona University.

Career opportunities

Advertising - Account management, Client services, Marketing, Promotion
Merchandising - Buying, Retail management
Public Relations - Media relations, Communication officer for non-profit, For-profit and governmental agencies

Programme Structure

Courses include:

Advertising Media Selection

Advertising Campaigns

Advertising

Communication Analysis

Basic Communication Theory

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00

Apply anytime.
Starting 2027-08-24 00:00:00

Apply anytime.

Language

English

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Flagstaff, United States

Disciplines

Corporate Communication View 247 other Bachelors in Corporate Communication in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
E2 Score Guarantee - Get your score or your money back!

Other requirements

General requirements

At least 30 units of upper-division courses, which may include transfer work.
At least 30 units of coursework taken through Northern Arizona University, of which at least 18 must be upper-division courses (300-level or above). This requirement is not met by credit-by-exam, retro-credits, transfer coursework, etc.
A cumulative grade point average of at least 2.0 on all work attempted at Northern Arizona University.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29568 USD / year

≈ 29568 USD / year
Out-of-State

29568 USD / year

≈ 29568 USD / year
Domestic

Applies to you

In-State

11352 USD / year

≈ 11352 USD / year

Living costs

Flagstaff

United States

1010 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Flagstaff

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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