Overview

Marketing is an essential, universal activity common to all individuals and organizations around the world, whether pursuing personal employment, seeking clients for an accounting firm, or in marketing supertankers or soap. Marketing knowledge and skills, therefore, may lead to challenging and satisfying careers in nearly any field, either as marketing specialists or as managers.

Key facts

The concepts and techniques at Business Administration - Marketing Concentration from Gonzaga University apply to all types of organizations, whether they are for profit or non-profit and whether providing goods, services, experiences or ideas to their customers. An organization’s long-term success is determined by understanding customer preferences and perceptions as well as how they change. Marketing is also a critical link between organizations and their environment.

The topics studied include: gathering and interpreting market information, understanding customer decision processes and the influencers of these processes, target market decisions involving segmenting markets and positioning market offerings, marketing promotion and advertising, product design and modification, pricing, distribution of products, and effective managerial decision-making and planning.

Programme Structure

Courses include:

Consumer Behavior

Marketing Communications

Marketing Strategy

Sport Sponsorship and Promotions

Writing for Public Relations

Cognition

Social Psychology

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00 , International
Starting 2027-09-01 00:00:00
- Apply before 2027-02-01 00:00:00 , International

More details

Decisions for national students are sent on a rolling basis

Language

English

Duolingo English Test

120

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Spokane, United States

Disciplines

Business Administration Marketing View 2301 other Bachelors in Business Administration in United States

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Academic requirements

GPA

3.2

English requirements

Duolingo English Test

120

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete the online Common Application.

Proof of English Proficiency

Students must achieve a 3.2 cumulative GPA, with junior year being no less than a 3.1 GPA, in a college preparatory curriculum that results in a high school diploma.

Personal Essay and Activities List (found on the Common Application).

Official transcripts in native language and English from all high schools, colleges and universities attended.

Common Application School Report (found on the Common Application).

One Common Application Teacher Evaluation (found on the Common Application).

Copy of Passport

All international applicants are eligible to have their application fee waived.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

56140 USD / year

≈ 56140 USD / year
Out-of-State

56140 USD / year

≈ 56140 USD / year
Domestic

Applies to you

In-State

56140 USD / year

≈ 56140 USD / year

Living costs

Spokane

United States

880 - 1260 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Spokane

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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