Overview

Today, we not only have the capability, but the imperative, to make our voices heard.

Key Features

With the Public Relations and Advertising degree at University of Southern California, you will learn how to craft comprehensive public relations campaigns grounded in innovative multi-platform content and audience insight mining.

Their position in the media capital of Los Angeles provides the perfect setting for you to analyze campaign outcomes, to conduct original industry research and to apply the theories you learn in the classroom as you prepare for career opportunities that can span business, marketing, advertising, entertainment, technology, healthcare, advocacy, and beyond.

Learning Objectives

Upon successful completion of the public relations and advertising program you should be able to:

Understand and apply the principles and laws of freedom of speech and press for the country

Demonstrate an understanding of the history and role of professionals and institutions in shaping communications

Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications

Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society

Understand concepts and apply theories in the use and presentation of images and information

Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity

Think critically, creatively and independently

Conduct research and evaluate information by methods appropriate to the communications professions in which you work

Programme Structure

Courses include:

Effective Writing for Strategic Public Relations and Advertising

Multichannel Strategy and Content Creation

Structured Inquiry in Public Relations and Advertising

Building Integrated Campaigns

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-24 00:00:00
- Apply before 2027-01-10 00:00:00

Language

English

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Los Angeles, United States

Disciplines

Public Relations Advertising View 322 other Bachelors in Public Relations in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

130

Take A Free Practice Test!

TOEFL^® IBT

100

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

The Common Application

Optional: Official Test Scores

Transcripts: First-year applicants should submit official transcripts of all high school and college coursework completed.

One letter is required from either your school counselor or a teacher from your school.

Submit your fall grades (when available)

International applicants are required to submit the “Financial Statement of Personal or Family Support” and, if applicable, English proficiency exam scores at the time of application.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

73260 USD / year

≈ 73260 USD / year
Out-of-State

73260 USD / year

≈ 73260 USD / year
Domestic

Applies to you

In-State

73260 USD / year

≈ 73260 USD / year

Living costs

Los Angeles

United States

1520 - 2570 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Public Relations and Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Learning Objectives

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Los Angeles

Funding

Scholarships Information

Available Scholarships

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