Overview

The Business Analytics programme at Western Michigan University is designed to prepare students for success in an increasingly data-driven global economy. By focusing on the collection and examination of complex datasets, the curriculum ensures graduates can drive exceptional business performance through informed decisions. This degree bridges the gap between technical data science and functional business management.

Why Business Analytics at Western Michigan University?

Students benefit from a high-quality educational environment where 100% of recent graduates reported that their instructors made them excited about learning. The university hosts the Center for Business Analytics, which provides unique opportunities for research and consulting with real-world businesses. This experience-driven learning approach gives students a significant competitive advantage during their professional job search.

Tuition Fee Breakdown

International fee: USD 20525 per year
National fee: USD 20525 per year
Local fee: USD 16449 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum provides exposure to various software platforms and techniques used to store, transform, and manipulate data. Modules may include:

Business Analytics
Computer Information Systems
Data Science
Digital Marketing
Leadership and Business Strategy
Cybersecurity

Careers with Business Analytics

Graduates from this programme are highly successful, with 94% finding employment or continuing their education shortly after graduation. Furthermore, 100% of those working full-time hold positions directly related to their field of study. The skills acquired lead to diverse roles across multiple functional areas of business.

Common career paths for graduates include:

Business Intelligence Analyst
Health Analyst
Marketing Analyst
Project Manager
Solution Architect
Management Analyst

Recent alumni have secured positions at prestigious global organisations, including General Motors, HSBC, Eaton, Meijer, Owens Corning, and Reckitt. The U.S. Bureau of Labor Statistics indicates strong growth projections for these analytical roles through 2032, particularly for operations research and market research analysts.

Programme Structure

Courses included:

Business Application Programming

Practical Project Management

Applied Multivariate Statistical Methods

Regression Analysis

Customer Relationship Management

Computer Information Systems

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2027-01-01 00:00:00 , National
Starting 2027-09-02 00:00:00
- Apply before 2027-06-01 00:00:00

Language

English

Duolingo English Test

100

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Kalamazoo, United States

Disciplines

Business Administration Business Intelligence View 2299 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Copy of passport identification page

Proof of English language proficiency

Complete high school or post-secondary education transcripts

$100 non-refundable application fee

Proof of sufficient funds for the first academic year of study at WMU according to estimated cost of attendance

ACT or SAT Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20525 USD / year

≈ 20525 USD / year
Out-of-State

20525 USD / year

≈ 20525 USD / year
Domestic

Applies to you

In-State

16449 USD / year

≈ 16449 USD / year

Additional Details

Local Summer Tuition: $4,112; International Summer Tuition: $5,140

Living costs

Kalamazoo

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Kalamazoo

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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