48 months
Duration
15950 USD/year
15950 USD/year
5478 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Bachelor of Science in Strategic Communication of Morgan State University combines public relations, advertising and other communication disciplines.  To be successful in the current communication environment requires that students still learn how to identify key stakeholder publics and determine how to reach them. 

Overview

But the integration of media platforms and the proliferation of new media technologies has made that a more complex process requiring much more strategically focused approaches.  In addition to learning how to write and develop materials for the traditional media, students will learn how to use social media and other emerging technologies to ensure that all appropriate publics are reached.

Learning outcomes

The following are the learning outcomes expected for students in the Strategic Communication major at Morgan State University:

  • Students will be able to craft compelling, accurate and ethical messages that adhere to styles appropriate to the media for which they are writing and to the stakeholder publics for which those messages are intended.
  • Students will be able to communicate messages in multiple formats, including mobile devices, social media and other new technologies.
  • Students will be able to demonstrate proficiency in research and information gathering techniques, including the wide range of digital sources that are available.
  • Students will be able to demonstrate proficiency in the various techniques of presenting messages including, but not limited to audio/video recording and editing, print media and digital media.
  • Students will be able to demonstrate proficiency in identifying stakeholder publics, developing campaigns to reach those publics and in creating messages that use the appropriate means of reaching those publics.

Programme Structure

Courses include:

  • Strategic Communication Management
  • Principles in Persuasion
  • The Compelling Communicator
  • Communication Research and Insights
  • Digital Media and Analytics

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Credits

120 SCH

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Online application
  • Evaluated Academic Records
  • English Language Proficiency
  • Financial Information
  • Visas and Passports
  • Essay, Letter of Recommendation and SAT/ACT

Tuition Fee

To alway see correct tuition fees
  • International

    15950 USD/year
    Tuition Fee
    Based on the tuition of 7975 USD per semester during 48 months.
  • National

    15950 USD/year
    Tuition Fee
    Based on the tuition of 7975 USD per semester during 48 months.
  • In-State

    5478 USD/year
    Tuition Fee
    Based on the tuition of 2739 USD per semester during 48 months.

Living costs for Baltimore

1240 - 2100 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Our partners

Strategic Communication
-
Morgan State University

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