Creative and Cultural Industries - Design Marketing (Hons) Kingston University

Overview

On Creative and Cultural Industries - Design Marketing (Hons) course at Kingston University  you will learn how to craft intuitive interfaces, customer journeys, and creative campaigns that blend storytelling with usability. You will explore branding, digital platforms, and user experience (UX), working with real clients to understand audiences and deliver impactful design solutions. Through live briefs and experimental projects, you will have opportunities to test ideas, work with clients, and develop your creative voice. You will explore a wide range of approaches: storytelling, visual communication, digital media, and customer experience. Throughout, your focus will be on making design purposeful, innovative, and responsible.

Key facts:

You will develop practical, conceptual, and analytical skills that prepare you to design for impact. This includes branding and user experience (UX), as well as strategy and customer insight. Alongside technical expertise, you will examine how inclusivity, ethics, and sustainability shape the role of design in today’s world.

As a student in Kingston School of Art, you will join a dynamic creative community where interdisciplinary collaboration and critical thinking are central to learning. You will benefit from our Thinking Through Making ethos, which places experimentation and hands-on practice at the heart of your studies. World-class facilities, including immersive technology spaces, 3D workshops, and film, photography, and printmaking studios, will support you in prototyping, testing, and delivering your ideas.