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Creative and Cultural Industries - Design Marketing (Hons), B.A.

  • Application Deadline
  • 36 months
University rank #591 (QS) ,
The Creative and Cultural Industries - Design Marketing (Hons) course at Kingston University prepares you for a career in design marketing in the creative industries. You will develop the practical and analytical skills needed to create marketing materials and design user experiences across different media and digital environments.


The Creative and Cultural Industries - Design Marketing (Hons) course at Kingston University is taught within the Department of Creative and Cultural Industries which is part of Kingston School of Art and is driven by our ethos of ‘thinking through making'. You will learn to visualise, collaborate, experiment and project manage as you work on real-world projects with other students. You will also develop your knowledge of the creative industries, exploring topics such as design theory, branding and strategy for creative organisations.

Kingston University is an associate of the Institute of Contemporary Arts (ICA) and the Creative Industries Federation (CIF). You will receive free ICA and CIF memberships, participate in seminars and events, and have the opportunity to become a Kingston/ICA intern. Our Stanley Picker Gallery and Dorich House Museum offer you the opportunity to participate in events and gain curation experience. The course also offers opportunities to work on live projects with creative companies and institutions.

Careers and progression

This degree prepares you for a career in a design agency or similar creative organisation. Once you graduate, you will be ready to apply your commercial expertise to the creative industries, combining your understanding of the values of design and knowledge of commercial practices.

Detailed Programme Facts

  • Programme intensity

    You can choose to do this programme part-time or full-time.

    • Full-time duration 36 months
    • Average part-time duration 72 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses included:

  • Visual Narratives & Design Thinking: Creating compelling stories, creative problem solving
  • History & Context of the Creative Industries: Content, critique & competition
  • Design Marketing 
  • Customer Mindfulness
  • Creative Project Management
  • Live case study

English Language Requirements

You need the following IELTS score:

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS

    StudyPortals Tip: The UK government has confirmed new English-language testing requirements for visa and immigration purposes. Learn more

Academic Requirements

The minimum entry qualifications for the programme are:
  • From A-levels: 112 UCAS points
  • BTEC: 1 Distinction, 2 Merits (DMM)
  • Access Diploma: Merit
  • IB Diploma: 112 UCAS points
  • Plus: candidates are normally required to hold five GCSE subjects grades A*–C including Mathematics and English Language (or comparable numeric score under the newly reformed GCSE grading).

Tuition Fee

  • International

    14200 GBP/year
    Tuition Fee
    Based on the original amount of 14200 GBP per year and a duration of 36 months.
  • EU/EEA

    9250 GBP/year
    Tuition Fee
    Based on the original amount of 9250 GBP per year and a duration of 36 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for London

  • 1137 - 2160 GBP/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


StudyPortals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.