Overview

The BBA in Sports Management-Sports Marketing is designed to provide you the management and marketing fundamentals you’ll need to launch or enhance a sports business career. You’ll take a variety of courses covering all aspects of sports marketing, taught by faculty who bring years of industry experience. You’ll gain practical insights into the world of sports marketing, as well as professional connections – all part of a hands-on, real-world sports marketing education.

You’ll study with professors who bring years of industry experience, having worked in a variety of athletic administrative roles including athletic director, marketing, fundraising, NCAA compliance, facility management and advising, as well as international work as a leading authority on global and intercollegiate sport administration.
Tiffin University is one of the only sports management programs in the world coordinating an academic experience at the Olympics. Since 2004, our students have traveled to the Games to interact with Olympians, IOC members, and directors associated with the host city organizing committee and the International Sport Business Conference.
Sports marketing students have nationwide access to sport professionals with a connection to Tiffin University. These relationships make possible invaluable mentorships, internships, professional connections and even job opportunities.
Our program has a strategic partnership with the MLB Cleveland Guardians (formerly Indians), NBA Detroit Pistons, MiLB Toledo Mud Hens, and the Toledo Walleye hockey organization. Students are able to interact with team administrators, gaining practical, hands-on training and experience.
Our Sport Management Advisory Council is comprised of alumni and practitioners in the sports industry who provide input on current trends, insights to ensure a relevant curriculum and experiential learning opportunities such as internships, practicums and mentorships.
On a national standardized test by Peregrine, in the area of Marketing, Tiffin business students scored on average 8.7 percentage points higher as compared with students from other ACBSP schools.

The global sports industry is worth up to $620 billion today. With growth that is faster than global GDP, the industry’s long-term prospects appear strong. Highly sought after by sports-related organizations, Tiffin University sports management graduates are succeeding in all sectors of the sports industry.

Careers

Assistant Athletic Director: Career Enhancement
Associate Director of Athletics
Athlete Development/Fundraising Officer
Athletic Coordinator
Client Services
Community Relations Services
Director of Finances and Events Team
Director of Major Gifts
Director of Operations
Director of Premium Seating and Hospitality

Programme Structure

Courses include:

Sports Marketing & Promotions

Marketing Communication

Public Relations

Event Marketing and Management

Graphic Design

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-09-25 00:00:00
- Apply before 2026-07-15 00:00:00 , International
Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00 , International

Language

English

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Credits

121 SCH

Delivered

On Campus

Campus Location

Tiffin, United States

Disciplines

Marketing Sports Management View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

GPA 2.0

An ACT or SAT score for placement purposes

Completed Application Form

Copy of your passport

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

34500 USD / year

≈ 34500 USD / year
Out-of-State

34500 USD / year

≈ 34500 USD / year
Domestic

Applies to you

In-State

34500 USD / year

≈ 34500 USD / year

Living costs

Tiffin

United States

962 - 1587 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Sports Management - Sports Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tiffin

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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