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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
University rank #75 (BCR) Online
This Marketing program from Penn State World Campus can provide you with the in-depth knowledge to develop results-oriented strategic marketing plans for any organization. Whether you are just starting or if you are ready to complete your degree, you can earn a highly respected credential from the leader in online education.
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Overview

The  Marketing program from Penn State World Campus will prepare you for a successful marketing career in the manufacturing and service industries as well as in the not-for-profit and public sectors. 

Your marketing studies will include coursework in retailing, advertising and sales promotion, marketing management, research, e-commerce, and more. To appreciate how businesses operate, you will also complete business-focused courses on such disciplines as business strategy, supply chain, and finance. 

Graduates with Marketing from Penn State World Campus will be able to:

  • understand the concepts and techniques of marketing as they apply to modern organizations
  • apply your knowledge in the different environments in which marketing programs, plans, and strategies are formulated and implemented
  • use the analytical tools necessary to assist brick-and-mortar and online marketing operations of companies
  • develop and carry out a marketing plan for an organization
  • effectively evaluate the impact and implications of relevant business functions and develop an integrative, interdisciplinary appreciation of business situations, problems, and solutions

Detailed Programme Facts

  • Programme intensity Part-time
    • Average part-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    Online

Programme Structure

Courses include:

  • Business-to-business marketing
  • Consumer behavior
  • Global marketing
  • Marketing techniques for electronic commerce
  • Advertising and sales promotion
  • Services marketing
  • Marketing research
  • Social, Legal, and Ethical Environment of Business

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • To apply for this program, you must be a high school graduate, or have completed your GED. 
  • High school transcripts or GED transcript
  • Official college or university transcripts, if you attended another institution, and/or official military transcripts (if applicable).
  • Transcripts not in English must be accompanied by a certified translation.
  • Submit official documents by mail

Getting a Student Visa

This is an online programme. You can attend from the comfort of your chair! So you don't need a student visa!

Tuition Fee

  • International

    576 USD/credit
    Tuition Fee
    Based on the original amount of 576 USD per credit and a duration of 48 months.
  • National

    576 USD/credit
    Tuition Fee
    Based on the original amount of 576 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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