Overview

Whether one seeks a career in broadcasting, journalism, public relations, advertising, government service, community development, law, business, teaching or the ministry, the ability to communicate is essential.

An important and challenging communication task happens when we shepherd messages in and out of organized communities and associations of large numbers of people. Public relations, marketing, advertising—these complex components of organizational life require integration and integrity to ethically serve people's needs.

The Communication - Integrated Marketing major at Houghton College builds on basic core communication courses to develop a defined competence in the communication components of marketing. These components include advertising, public relations, marketing events such as trade shows, direct mail or other forms of one-to-one communication, and web-based or electronic initiatives.

Why Major in Communication - Integrated Marketing at Houghton College?

Receive personal attention from faculty in small lab-media classes featuring Adobe Creative Cloud-based instruction.
Gain real-world experience through our solid internship program and other off-campus opportunities.
Develop your most compelling visual communication ideas with the best tools available in our state-of-the-art Macintosh Media Arts Lab.
Explore your gifts in a wide range of areas by employing the strong connections we have with other academic departments.
Dive deeper into your interests with opportunities for faculty/student collaboration on independent projects.

Programme Structure

Courses include:

Comm Theory

Interpersonal Communication

Seminar in Public Communication

Presentational Speaking

Mass Media

Digital Comm

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-25 00:00:00
- Apply before 2027-05-15 00:00:00 , International

Language

English

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

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4.9/5 student rating

Credits

124 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Commerce Digital Media View 456 other Bachelors in Digital Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete online application.

Submit your personal statement.

Submit your high school transcripts.

Submit your financial affidavit.

Submit your TOEFL/ILETS test scores. SAT-I/ACT are optional.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

24830 USD / year

≈ 24830 USD / year
Out-of-State

24830 USD / year

≈ 24830 USD / year
Domestic

Applies to you

In-State

24830 USD / year

≈ 24830 USD / year

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Communication - Integrated Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Why Major in Communication - Integrated Marketing at Houghton College?

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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