Studyportals

Communication - Integrated Marketing

Houghton College

Bachelor On Campus
48 months
Duration
33920 USD/year
33920 USD/year
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Communication - Integrated Marketing  at Houghton College prepares students to enter profit or not-for-profit businesses or organizations and assume a role in a marketing or promotions.

Overview

Whether one seeks a career in broadcasting, journalism, public relations, advertising, government service, community development, law, business, teaching or the ministry, the ability to communicate is essential.

An important and challenging communication task happens when we shepherd messages in and out of organized communities and associations of large numbers of people. Public relations, marketing, advertising—these complex components of organizational life require integration and integrity to ethically serve people's needs.

The integrated marketing communication major builds on basic core communication courses to develop a defined competence in the communication components of marketing. These components include advertising, public relations, marketing events such as trade shows, direct mail or other forms of one-to-one communication, and web-based or electronic initiatives.

Why Major in Communication - Integrated Marketing at Houghton College?

  • Receive personal attention from faculty in small lab-media classes featuring Adobe Creative Cloud-based instruction.
  • Gain real-world experience through our solid internship program and other off-campus opportunities.
  • Develop your most compelling visual communication ideas with the best tools available in our state-of-the-art Macintosh Media Arts Lab.
  • Explore your gifts in a wide range of areas by employing the strong connections we have with other academic departments.
  • Dive deeper into your interests with opportunities for faculty/student collaboration on independent projects.

Programme Structure

Courses include:

  • Introduction to Comm Theory
  • Interpersonal Communication
  • Seminar in Public Communication
  • Foundations of Digital Comm 

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

Language

English
TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Credits

124 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

TOEFL admission requirements TOEFL® IBT The TOEFL iBT® is given online through the internet at designated testing site. The test measures your English-language abilities in an academic setting. The score refers to the total score of 4 subjects (writing, listening, speaking, and reading), each subject has a range of 0 - 30.
80
IELTS admission requirements IELTS The International English Language Test System (IELTS) tests your English-language proficiency on a scale of 1 – 9. The score refers to the combined average score of 4 subjects (writing, listening, speaking, and reading).
6.5
Start practicing IELTS today!

Other requirements

General requirements

  • A completed application for admission (apply online or print the application)
  • An official high school transcript (If you are a international transfer student, you are also required to submit all college transcripts)
  • A completed recommendation letter
  • A completed financial affidavit
  • A $40.00 non-refundable application fee (ask your counselor about getting this fee waived!)
  • Test Scores

Tuition Fee

  • International

    33920 USD/year
    Tuition Fee
    Based on the original amount of 33920 USD per year and a duration of 48 months.
  • National

    33920 USD/year
    Tuition Fee
    Based on the original amount of 33920 USD per year and a duration of 48 months.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last year

Check the official programme website for potential updates.

Our partners

Communication - Integrated Marketing
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Houghton College

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