Overview

Mission Statement

The Bachelor of Business Administration in Marketing (BBA Marketing) from Dallas Baptist University offers students the opportunity to learn how companies utilize their marketing resources to increase profits, gain a broader customer base, and enhance customers’ loyalty.

Key facts

The faculty at DBU instruct from both academic and industry perspectives, having worked in large advertising firms, marketed their own businesses, and served in the marketing departments of many of the world’s largest companies.

The purpose of the major in Marketing is to equip students with an exceptional, Christ-centered education in marketing so that they can become ethical leaders in the global economy.

The University helps students translate theory into practice with a focus on serving the needs of others.

The approach seeks to integrate the latest research with the timeless truths of Scripture to help students navigate the marketing and business world from a Christian perspective.

Programme Structure

Courses include:

Corporate Financial Management

Managerial Statistics

Management Communication

Promotional Strategy

Social Media in Business

Strategies and Problems in Marketing

Consumer and Buyer Behavior

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-24 00:00:00

Apply anytime.

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus, Blended, Online

Campus Location

Dallas, United States

Disciplines

Marketing View 1057 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official School Records with a minimum 2.5 GPA on the US 4-point scale. Official school records not in English must be accompanied by a word-for-word translation to English. The translation is not required to be certified.

English Requirements - Applicants must meet ONE of the following:

Provide an official TOEFL (Test of English as a Foreign Language)

Minimum Internet-Based Score – 71

Provide an official IELTS (International English Language Testing System) with a minimum overall band - 6.0 (may not have any band lower than 5)

Provide an official PTE (Pearson Test of English) with a minimum score of 48

250-Word Written Essay

Application for I-20

Students who need an F-1 visa to study at DBU will need to submit an Application for I-20 to meet financial requirements.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

39690 USD / year

≈ 39690 USD / year
Out-of-State

39690 USD / year

≈ 39690 USD / year
Domestic

Applies to you

In-State

39690 USD / year

≈ 39690 USD / year

Additional Details

$1,323.00 per credit hour

Living costs

Dallas

United States

1140 - 1925 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Mission Statement

Key facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Dallas

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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