Placeholder image for Sport Marketing

Sport Marketing, Bachelor

  • Anytime
    Application Deadline
  • 48 months
    Duration

Overview

What makes AU’s Sport Marketing program unique?

  • We combine marketing, business, and sport management classes to give you a well-rounded academic experience. While many universities offer sport marketing in kinesiology, AU intentionally offers the major within the Falls School of Business for students to have a competitive edge on a core of best business practices.
  • We focus on hands-on projects and experiences that translate into employable skills. Two of our required classes (sales and sponsorships and business of the gameday) will end in results that will be featured on the student’s resumes and are designed to help the student obtain better internships and expand career options.
  • Our athletic program works with us to provide a lab for sport marketing students to practice what they are learning in the classroom.
  • We have an advisory council of sport marketing professionals including sports agents, multiple professional teams, communications, marketing, sponsorship, and other sport professionals who have committed to supporting our students.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 

  • Marketing Management
  • Sport Marketing
  • Business of Game Day Experience
  • Sport Sponsorship and Sales

English Language Requirements

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    78

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    547

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Online Application
  • Recommendation
  • Official High School Transcript
  • Official SAT or ACT scores
  • TOEFL or IELTS scores
  • Essay
  • Submit a 200-300 word essay that addresses the following topics: Your education goals, Your faith experience, Why you chose to apply to AU?

Tuition Fee

  • International

    29950 USD/year
    Tuition Fee
    Based on the original amount of 14975 USD per semester and a duration of 48 months.
  • National

    29950 USD/year
    Tuition Fee
    Based on the original amount of 14975 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Anderson

  • 861 - 1400 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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