Overview

What makes AU’s Sport Marketing program unique?

• We combine marketing, business, and sport management classes to give you a well-rounded academic experience. While many universities offer sport marketing in kinesiology, AU intentionally offers the major within the Falls School of Business for students to have a competitive edge on a core of best business practices.
• We focus on hands-on projects and experiences that translate into employable skills. Two of our required classes (sales and sponsorships and business of the gameday) will end in results that will be featured on the student’s resumes and are designed to help the student obtain better internships and expand career options.
• Our athletic program works with us to provide a lab for sport marketing students to practice what they are learning in the classroom.
• We have an advisory council of sport marketing professionals including sports agents, multiple professional teams, communications, marketing, sponsorship, and other sport professionals who have committed to supporting our students.