Placeholder image for Marketing

Marketing, B.S.B.A.

  • Application Deadline
  • 48 months
Kansas City, MO, United States
Marketing is a practical, career-oriented program that develops students’ general business acumen, analytical skills, logic and creativity. We offer a bachelor degree in Marketing at the Rockhurst University. 
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The Marketing concentration of the Bachelor of Business Administration (BSBA) at Helzberg School of Management from the Rockhurst University teaches the most important concepts in marketing – such as market research, market segmentation and targeting, consumer behavior, the distribution of goods and services, pricing policy, promotion and communication, as well as marketing management – while offering students the opportunity to explore specialty areas of interest. In this way, Rockhurst provides a concentration that can be tailored to each student’s direct interests and professional goals.

In 2019, Rockhurst completely redesigned the program based on research with employers and an analysis of marketing industry trends. The results make Rockhurst University one of the top schools for a marketing and sales education in Kansas City, Missouri.


  • Students will be prepared for a variety of marketing jobs in a fast-growing segment of the job market. According to the Bureau of Labor Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 10% from 2016 to 2026 – faster than the average for all occupations.
  • Advertising, promotion, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market. Specific job titles for new graduates include advertising agency account manager, public relations specialist, digital media coordinator, marketing coordinator and social media analyst, among others.

Detailed Programme Facts

  • More details:

    Rockhurst operates on a rolling admission basis, reviewing applications as they are submitted. However, priority is given to applications received by Dec. 

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 

  • Consumer Insights 
  • Dynamic Presentations
  • Marketing Research
  • Marketing Decision Making
  • International Marketing 
  • Integrated Marketing Communication 

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

General Requirements

  • Submit your Application for Admission online
  • Send us your official high school transcript
  • ACT/SAT Scores and Test Optional Admission & Scholarships

Tuition Fee

  • International

    37800 USD/year
    Tuition Fee
    Based on the original amount of 18900 USD per semester and a duration of 48 months.
  • National

    37800 USD/year
    Tuition Fee
    Based on the original amount of 18900 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Kansas City

  • 980 - 1600 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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