The Marketing concentration of the Bachelor of Business Administration (BSBA) at Helzberg School of Management from the Rockhurst University teaches the most important concepts in marketing – such as market research, market segmentation and targeting, consumer behavior, the distribution of goods and services, pricing policy, promotion and communication, as well as marketing management – while offering students the opportunity to explore specialty areas of interest. In this way, Rockhurst provides a concentration that can be tailored to each student’s direct interests and professional goals.
In 2019, Rockhurst completely redesigned the program based on research with employers and an analysis of marketing industry trends. The results make Rockhurst University one of the top schools for a marketing and sales education in Kansas City, Missouri.
Starting in
Everyone
Always verify the dates on the programme website.
Rockhurst operates on a rolling admission basis, reviewing applications as they are submitted. However, priority is given to applications received by Dec.
Courses include:
You need the following TOEFL iBT ® score:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.