Employment growth is driven by an increased use of data and market research across all industries, cementing analytics as one of the strongest trends in marketing today.
The Marketing Analytics concentration of the Bachelor of Business Administration (BSBA) at Rockhurst’s Helzberg School of Management from the Rockhurst University combines marketing and analytics into this new and crucial area in the marketing field.
This concentration integrates marketing strategy development and data analytics toward concrete and meaningful solutions aimed to produce best business outcomes. Students in this concentration are trained how to master analytics methods and tools, as well as how to use these instruments effectively in marketing practice.
Graduates of the program will be equipped with applied data-driven approaches and analytics solutions to explore what has become an immense and increasing marketing world.
Housed at Rockhurst University in Kansas City, Missouri, the Helzberg School of Management is an AACSB*-accredited business school, an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of Management emerge from their undergraduate education as leaders of competence and conscience. (*Association to Advance Collegiate Schools of Business)
Starting in
International
Starting in
You can apply until:
International
Always verify the dates on the programme website.
Courses include:
You need the following TOEFL iBT ® score:
Minimum required score:
The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.