Overview

The Bureau of Labor Statistics reports the career outlook for market research analysts is projected to grow 23% from 2016 to 2026, much faster than the average for all occupations. Employment growth is driven by increased use of data and market research across all industries, cementing analytics as one of the strongest trends in marketing today.

This Marketing Analytics concentration from Rockhurst University integrates marketing strategy development and data analytics toward concrete and meaningful solutions aimed to produce best business outcomes. Students in this concentration are trained how to master analytics methods and tools, as well as how to use these instruments effectively in marketing practice.

Graduates of the program will be equipped with applied data-driven approaches and analytics solutions to explore what has become an immense and increasing marketing world.

Housed at Rockhurst University in Kansas City, Missouri, the Helzberg School of Management is an AACSB*-accredited business school, an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of Management emerge from their bachelor's education as leaders of competence and conscience. (*Association to Advance Collegiate Schools of Business)

Experiences

Optimized course structure
Various, comprehensive marketing research projects
Data analysis projects in diverse aspects of marketing
Real-world marketing data analysis
Dynamic training of marketing research methods and tools

Outcomes

Specific marketing analytics jobs for new graduates include, but are not limited to, the following titles:

Business Analyst
Market Research Analyst
Data Scientist
Marketing Research Specialist
Digital Marketing Analyst
Marketing Manager
Business/Marketing Consultant

Programme Structure

Courses include:

Marketing Research
Consumer Insights
Dynamic Presentations
Marketing Decision Making
Data Visualization
Project Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-25 00:00:00
- Apply before 2027-05-01 00:00:00 , International

More details

National: Rolling admission with priority given to applications received by December 1 (fall).

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

128 SCH

Delivered

On Campus

Campus Location

Kansas City, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete an online application for admission
Counselor's written recommendation
ACT or SAT test score
English proficiency: TOEFL - Internet based minimum score of 80
Provide an Official Statement of Finances directly from a bank or financial institution
Official high school academic credentials, translated into English if necessary
International students/scholars will be able to waive the mandatory student health insurance as long as their policy meets the criteria, or they may enroll in Rockhurst's policy

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44650 USD / year

≈ 44650 USD / year
Out-of-State

44650 USD / year

≈ 44650 USD / year
Domestic

Applies to you

In-State

44650 USD / year

≈ 44650 USD / year

Living costs

Kansas City

United States

980 - 1596 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Experiences

Outcomes

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Kansas City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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