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Marketing Analytics, B.A.

  • Application Deadline
  • 48 months
Kansas City, MO, United States
The Bureau of Labor Statistics reports the career outlook for market research analysts is projected to grow 23% from 2016 to 2026, much faster than the average for all occupations. We offer a bachelor degree in Marketing Analytics at the Rockhurst University. 
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Employment growth is driven by an increased use of data and market research across all industries, cementing analytics as one of the strongest trends in marketing today.

The Marketing Analytics concentration of the Bachelor of Business Administration (BSBA) at Rockhurst’s Helzberg School of Management from the Rockhurst University combines marketing and analytics into this new and crucial area in the marketing field.

This concentration integrates marketing strategy development and data analytics toward concrete and meaningful solutions aimed to produce best business outcomes. Students in this concentration are trained how to master analytics methods and tools, as well as how to use these instruments effectively in marketing practice.

Graduates of the program will be equipped with applied data-driven approaches and analytics solutions to explore what has become an immense and increasing marketing world.

Housed at Rockhurst University in Kansas City, Missouri, the Helzberg School of Management is an AACSB*-accredited business school, an achievement only 5% of all business schools in the world can claim. Students in the Helzberg School of Management emerge from their undergraduate education as leaders of competence and conscience. (*Association to Advance Collegiate Schools of Business)

Learning Outcomes 

  • Marketing research methods
  • Analytics tools
  • Marketing decision support
  • Data-driven approaches
  • Marketing intelligence generation

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 

  • Marketing Research 
  • Consumer Insights 
  • Dynamic Presentations
  • Marketing Decision Making
  • Data Visualization
  • Project Management 

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

General Requirements

  • Complete an online application for admission
  • Counselor's written recommendation
  • ACT or SAT test score
  • English proficiency: TOEFL - Internet based minimum score of 80
  • Provide an Official Statement of Finances directly from a bank or financial institution
  • Official high school academic credentials, translated into English if necessary
  • International students/scholars will be able to waive the mandatory student health insurance as long as their policy meets the criteria below, or they may enroll in Rockhurst's policy

Tuition Fee

  • International

    37800 USD/year
    Tuition Fee
    Based on the original amount of 18900 USD per semester and a duration of 48 months.
  • National

    37800 USD/year
    Tuition Fee
    Based on the original amount of 18900 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Kansas City

  • 980 - 1600 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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