Bachelor On Campus


Houston Baptist University

48 months
32350 USD/year
32350 USD/year
Tuition fee
Apply date
Start date


The Marketing program at the Houston Baptist University is a very broad field with a wide variety of tasks and functions involving the analysis, planning, implementation, and control of marketing programs. Marketing positions are to be found in all types (profit and nonprofit) and sizes of institutions. 


The Marketing program at the Houston Baptist University states that almost one-third of all Americans are employed in some form of marketing-related position. The number of opportunities in marketing are, therefore, enormous. Because of the basic knowledge of products and consumers gained in these jobs, marketing is often viewed as the training ground for top management in the modern corporation. Studies have shown that, on average, more top executives have come out of marketing than any other area.

Lucrative potential is an issue with many of today’s career-minded students. Beginning salaries usually rank only slightly below those for engineering and chemistry but equal or exceed those for economics, finance, accounting, general business, and the liberal arts. Since many marketing positions are tied to commissions or performance, the sky is the limit when it comes to earning potential.

After Graduation

Below are just a few of the fields commonly associated with marketing and marketing training. Call the marketing area coordinator at Houston Baptist University for more information on this exciting career area.

  • Advertising: copywriters, art directors, account executives, media buyers
  • Brand and Product Management
  • Customer Affairs
  • Industrial Marketing
  • International Marketing
  • Marketing Management Science and Systems Analysis
  • Marketing Research
  • New-Product Planning
  • Marketing Logistics (Physical Distribution)
  • Public Relations

Programme Structure

Courses include:
  • Consumer Behavior 
  • Social Media Marketing 
  • Sports, Entertainment & Event Marketing 
  • International Marketing 
  • Principles of Advertising 
  • Marketing Internship 
  • Marketing Research 
  • Marketing Strategy 

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

  • Show proof of sufficient English skills 
  • TOEFL, IELTS, SAT and/or ACT scores, OR 
  • Completion of two (2) classes of collegiate English taken in the United States 
  • Certificate of completion from Language Consultants International (ESL program) 
  • A bachelor’s degree or equivalent at an accredited institution of higher education whose instruction is conducted in English.

Tuition Fee

To alway see correct tuition fees
  • International

    32350 USD/year
    Tuition Fee
    Based on the tuition of 32350 USD per year during 48 months.
  • National

    32350 USD/year
    Tuition Fee
    Based on the tuition of 32350 USD per year during 48 months.

Living costs for Houston

1067 - 1950 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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Houston Baptist University


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