Overview

Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message.

The Advertising Creative program from Michigan State University is focused on those who actually create the advertisement.

Learning outcomes

Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising.

However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills. Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation. These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.

Careers

Alumni work at:

Advertising agencies
Public relations firms
Media companies
Consumer goods companies
E-commerce businesses
Internet communications
Direct marketing firms

Programme Structure

Courses include:

Principles of Advertising

Concept Development

Multimedia Commercial Production

Advertising Management

Account Planning and Research

Portfolio Presentation

Advertising and Society

Integrated Campaigns (W)

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-31 00:00:00
- Apply before 2027-04-01 00:00:00

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

East Lansing, United States

Disciplines

Advertising View 175 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admission is based on:

Academic performance in high school
Strength and quality of curriculum
Recent trends in academic performance
Class rank
Standardized test results
English language proficiency for non-U.S. citizens or permanent residents whose first language is not English
Leadership, talents, conduct and diversity of experience

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44300 USD / year

≈ 44300 USD / year
Out-of-State

44300 USD / year

≈ 44300 USD / year
Domestic

Applies to you

In-State

16916 USD / year

≈ 16916 USD / year

Living costs

East Lansing

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Advertising Creative.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Learning outcomes

Careers

Alumni work at:

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

East Lansing

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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