Promotional communication businesses, like advertising, demand a variety of skilled employees, including those who develop the messaging strategy, those who study the intended audience for the message, those who decide the best channel of communication to reach that audience, and those who actually compose the look, the wording and, if appropriate, the sounds of the message. The Advertising Creative program from Michigan State University is focused on those who actually create the advertisement.
Students receive a broad liberal arts background, as well as a strong overview of the advertising process that provides them with an understanding of the strategy, research, and other functions necessary to effective advertising.
However, greater depth of training is dedicated to helping students develop advertising art direction and copywriting skills. Over the course of the program, students develop a portfolio of their work, to help them in seeking employment upon graduation. These skills enable students to find work not only in advertising, but also in the fields of direct marketing, sales promotion, public relations, web design, electronic commerce, and more.
Get more detailsVisit official programme website
- Principles of Advertising
- Concept Development
- Multimedia Commercial Production
- Account Planning and Research
- 48 months
Start dates & application deadlines
- Apply before
DisciplinesMedia Studies & Mass Media View 780 other Masters in Media Studies & Mass Media in United States
We are not aware of any academic requirements for this programme.
- Submit one application for admission
- There are three ways to apply to MSU. Select the option that is right for you, but only submit one application for admission. MSU has no preference for which application you submit.MSU's application for admission
- Coalition Application
- Common Application
- Pay the $75 non-refundable application fee (drawn on U.S. funds) using Visa, MasterCard, Discover, American Express or an electronic check.
International41330 USD/yearTuition FeeBased on the original amount of 41330 USD per year and a duration of 48 months.
National39830 USD/yearTuition FeeBased on the original amount of 39830 USD per year and a duration of 48 months.
In-State14524 USD/yearTuition FeeBased on the original amount of 14524 USD per year and a duration of 48 months.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Apply and win up to €10000 to cover your tuition fees.
Due for update
Updated over a year ago
Check the official programme website for potential updates.