Overview

The Business Administration - Marketing programme at Wayne State College provides students with a robust foundation in brand promotion and consumer engagement. This degree prepares graduates to navigate the complexities of modern commerce through a blend of theoretical knowledge and practical application in various business settings.

The curriculum focuses on critical areas such as digital media analytics, advertising campaigns, and market research. Students learn to influence customer perceptions and build brand loyalty while mastering the tools necessary for effective communication. The faculty brings extensive expertise to guide learners through marketing strategy and consumer behaviour theory.

Why Business Administration - Marketing at Wayne State College?

Wayne State College is recognised as the most affordable four-year institution in Nebraska and ranks among the top ten most affordable colleges nationally for out-of-state students. The programme is accredited by the International Accreditation Council for Business Education, ensuring high standards of academic excellence and professional preparation.

Students benefit from modern facilities, including Gardner Hall and the Center for Applied Technology, which offer advanced computer labs and tech-savvy classrooms. The institution is also ranked as a top public college in the Midwest, providing a high-value education with a strong emphasis on teaching excellence and successful graduate outcomes.

Tuition Fee Breakdown

International fee: USD 6057 per year
National fee: USD 6057 per year
Local fee: USD 6057 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is divided into foundation, core, and concentration modules. Modules may include:

Business Communications
Business Law
Business Statistics
Accounting
Macroeconomics
Microeconomics
Managerial Finance
Operations and Supply Chain Management
Business Ethics
Legal Environment of Business
Strategic Management
Assessment Seminar
Management Information Systems

Careers with Business Administration - Marketing

Graduates are prepared for diverse roles such as digital content specialists, growth marketing associates, and marketing coordinators. Alumni have secured positions at organisations including Boys Town, The Olson Group, and various Chambers of Commerce. The programme also provides a strong basis for pursuing advanced degrees such as an MBA or a Master of Science in Marketing.

Programme Structure

Courses include:

Business Communications

Business Law

Business Statistics

Accounting

Management Theory and Practice

Principles of Marketing

Principles of Human Communication

Principles of Macroeconomics

Principles of Microeconomics

Composition Skills

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-10-01 00:00:00 , International
Starting 2027-08-19 00:00:00
- Apply before 2027-06-01 00:00:00 , International

Language

English

Credits

120 SCH

Delivered

On Campus

Campus Location

Wayne, United States

Disciplines

Business Administration Marketing Digital Marketing View 145 other Bachelors in Digital Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

Passport page or current national ID, as would appear on your passport

A two-page handwritten (not typed) essay of educational intent. Download and print our template (PDF), write your essay, scan and submit with your application materials.

Official transcripts with certified English translation

Official test scores from ONE of the following testing agencies: SAT, ACT, TOEFL, IELTS, or GED. Please do not submit more than one test.

For athletes, please contact your coach for additional requirements.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6057 USD / year

≈ 6057 USD / year
Out-of-State

6057 USD / year

≈ 6057 USD / year
Domestic

Applies to you

In-State

6057 USD / year

≈ 6057 USD / year

Living costs

Wayne

United States

966 - 1490 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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