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Business Administration - Marketing

Wayne State College

48 months
Duration
372 USD/credit
372 USD/credit
186 USD/credit
Unknown
Tuition fee
Unknown
Apply date
Unknown
Start date

About

The Business Administration - Marketing degree program from  Wayne State College will give you a strong background in business, marketing principles, and strategies to take on careers in marketing, advertising, product management, sales, and/or research. 

Overview

Marketing is a key component of business. It’s critical to the success of any business, whether public, private, or nonprofit. How do you entice customers to buy your product? How do you establish your name and credibility? How do you make sure you are visible to the right audiences? 

Aligning the organization’s objectives to the customer’s needs and wants is the essence of marketing strategy. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand attitudes and loyalty.

The experienced and caring professors on the Business Administration - Marketing degree program from  Wayne State College, will guide you from learning the fundamentals and vocabulary to conducting market audits and preparing customer segmentation descriptions, ad campaigns, sales materials and presentations, and extensive retail plans.

Possible Careers

  • Marketing manager
  • Marketing specialist
  • Sales manager
  • Operations manager
  • Public relations specialist
  • Store manager
  • Digital marketing specialist
  • Business analyst
  • Advertising manager
  • Marketing coordinator

Programme Structure

Courses include:

  • Business Communications
  • Business Law 
  • Business Statistics
  • Accounting 
  • Management Theory and Practice
  • Principles of Marketing
  • Principles of Human Communication
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Composition Skills

Key information

Duration

  • Full-time
    • 48 months

Start dates & application deadlines

More details

National deadline- Wayne State admits students on a rolling basis, which means there is no application deadline.

Language

English

Credits

120 alternative credits

Delivered

On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

English requirements

We are not aware of any English requirements for this programme.

Other requirements

General requirements

  • Passport page or current national ID, as would appear on your passport
    • A two-page handwritten (not typed) essay of educational intent. Download and print our template (PDF), write your essay, scan and submit with your application materials.
    • Official transcripts with certified English translation
    • Official test scores from ONE of the following testing agencies: SAT, ACT, TOEFL, IELTS, or GED. Please do not submit more than one test.
    • For athletes, please contact your coach for additional requirements. 

Tuition Fee

To alway see correct tuition fees
  • International

    372 USD/credit
    Tuition Fee
    Based on the tuition of 372 USD per credit during 48 months.
  • National

    372 USD/credit
    Tuition Fee
    Based on the tuition of 372 USD per credit during 48 months.
  • In-State

    186 USD/credit
    Tuition Fee
    Based on the tuition of 186 USD per credit during 48 months.

Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri, South Dakota, North Dakota, Ohio, or Wisconsin resident: $279

Living costs for Wayne

966 - 1490 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 6 months

Check the official programme website for potential updates.

Our partners

Business Administration - Marketing
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Wayne State College

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