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Business Administration - Marketing, B.A., B.S.

  • Application Deadline
  • 48 months
    Duration
, NE,
 Our experienced and caring professors guide you from learning the fundamentals and vocabulary to conduct market audits and prepare customer segmentation descriptions, ad campaigns, sales materials/presentations, and extensive retail plans

About

Marketing is a key component of business. It’s critical to the success of any business whether public, private, or nonprofit. How do you entice customers to buy your product? How do you establish your name and credibility? How do you make sure you are visible to the right audiences? A successful marketing career will depend on your ability to understand the importance of embracing the customer as the focal point for planning. 

The programme

Aligning the organization’s objectives to the customer’s needs and wants is the essence of marketing strategy. Marketing managers are concerned about influencing customer perceptions, delivering product benefits, and building brand attitudes and loyalty. The sphere of social media presents an ever-changing dynamic to the understanding and implementation of marketing communications. A degree in marketing from Wayne State College will give you a strong background in business, marketing principles, and strategies to take on careers in marketing, advertising, product management, sales, and/or research. 

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Management Theory and Practice 
  • Production and Operations Management 
  • International Business 
  • Principles of Marketing 

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • To be admitted to Wayne State, you must graduate from an accredited high school.

For this reason, we strongly recommend the following high school curriculum. 

  • English/Language Arts 4 units (years)
  • Mathematics (including Algebra) 3 units (years) 
  • Social Studies/History 3 units (years) 
  • Sciences 3 units (years) 
  • A final high school transcript documenting official graduation date from that high school must be submitted . 
  • All freshman applicants under the age of 21 are expected to submit test scores from either the American College Testing Program (ACT) or the Scholastic Aptitude Test (SAT). The ACT is preferred.

Tuition Fee

  • International

    354 USD/credit
    Tuition Fee
    Based on the original amount of 354 USD per credit and a duration of 48 months.
  • National

    265 USD/credit
    Tuition Fee
    Based on the original amount of 265 USD per credit and a duration of 48 months.
  • In-State

    177 USD/credit
    Tuition Fee
    Based on the original amount of 177 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Wayne

  • 966 - 1490 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.

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