Overview

This bachelor of science degree in Retailing and Consumer Behavior at University of Wisconsin Madison blends business and analytics with creativity, trend tracking, and technology. Students develop the skills to work in an industry that powers economies and offers ample employment opportunities, including online retailing and social commerce professions. Our experienced faculty guide RCB students through an inspiring and flexible curriculum that prepares them for careers in a dynamic and globally-focused industry.

SoHE’s RCB graduates work for diverse and rapidly growing retailing companies around the globe. Technology and management jobs have been in high demand for several years and are only expected to continue their rapid growth.

Key Facts

Invoke interdisciplinary and collaborative approaches to understand the interactions between individuals and their social and environmental contexts.

Demonstrate the ability to harness, analyze and interpret relevant data for making real world decisions.

Acquire professional and life skills related to workplace communication, teamwork, active listening and adapting to technology.

Demonstrate an understanding of the global retail industry and how retailers can enhance consumer well-being.

Programme Structure

Courses include:

Retailing
Consumer Research & Analysis
Consumer Finance
Consumer Behavior
Retail Financial Analysis
Consumer Strategy & Evaluation
Consumer Engagement Strategies
The Global Consumer
Product Development Strategies in Retailing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00
- Apply before 2026-10-01 00:00:00
Starting 2027-09-03 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

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IELTS

6.5

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4.9/5 student rating

Credits

120 SCH

120-124

Delivered

On Campus

Campus Location

Madison, United States

Disciplines

Family & Consumer Science Retail Management View 49 other Bachelors in Retail Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Admissions application
Application fee
Course and grade information from grades 9-12
Two essays: tell us about your academic and personal achievements
One required letter of recommendation
English language proficiency
Official test scores: scores from either the ACT or the SAT

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

44210 USD / year

≈ 44210 USD / year
Out-of-State

44210 USD / year

≈ 44210 USD / year
Domestic

Applies to you

In-State

12186 USD / year

≈ 12186 USD / year

Additional Details

Minnesota Resident: $16,638

Living costs

Madison

United States

1015 - 1752 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Retailing and Consumer Behavior.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Madison

Funding

Scholarships Information

Available Scholarships

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