Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
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Overview

  • Through a diverse suite of courses, you’ll gain a sound understanding of what it takes to succeed in the marketing industry, from building and managing brands to helping companies design, package, advertise and distribute services and products. You’ll develop the critical thinking, communication and problem solving skills necessary to be a driving force in the field.
  • You’ll benefit from the College of Business Administration’s extensive network of corporate and non-profit leaders through internships, guest lectures and networking opportunities, all with the goal of providing you with real-world insight and experiences. And programs such as our Business Cooperative Education Program allow you to secure paid business internships, which will greatly enhance your resume once you graduate. In addition, community service is a core commitment of ASU’s College of Business Administration, so you’ll find various opportunities to make a difference by giving back.
  • ASU’s marketing program will fully prepare you to enter a wide variety of professional careers in areas such as advertising, professional sales, retail and brand management and market research, or to pursue related graduate and professional training.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 
  • Consumer Behavior
  • Creating Direct Marketing Response, Advertising and Promotion
  • Principles of Transportation and Logistics
  • Marketing Strategy
  • Marketing Research

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    500

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

Academic Requirements

You need the following GPA score:

Required score: 2

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • $25 application fee
  • Copy of your official high school transcript
  • ACT/SAT test scores

Tuition Fee

  • International

    19396 USD/year
    Tuition Fee
    Based on the original amount of 19396 USD per year and a duration of 48 months.
  • National

    19396 USD/year
    Tuition Fee
    Based on the original amount of 19396 USD per year and a duration of 48 months.
  • In-State

    11068 USD/year
    Tuition Fee
    Based on the original amount of 11068 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Montgomery

  • 860 - 1200 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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