Overview

Through a diverse suite of Marketing courses, you’ll gain a sound understanding of what it takes to succeed in the marketing industry, from building and managing brands to helping companies design, package, advertise and distribute services and products. You’ll develop at Alabama State University the critical thinking, communication and problem solving skills necessary to be a driving force in the field.

Learning outcomes

You’ll benefit from the College of Business Administration’s extensive network of corporate and non-profit leaders through internships, guest lectures and networking opportunities, all with the goal of providing you with real-world insight and experiences. And programs such as our Business Cooperative Education Program allow you to secure paid business internships, which will greatly enhance your resume once you graduate. In addition, community service is a core commitment of ASU’s College of Business Administration, so you’ll find various opportunities to make a difference by giving back.
ASU’s marketing program will fully prepare you to enter a wide variety of professional careers in areas such as advertising, professional sales, retail and brand management and market research, or to pursue related graduate and professional training.

Programme Structure

Courses include:

Consumer Behavior

Creating Direct Marketing Response, Advertising and Promotion
Principles of Transportation and Logistics
Marketing Strategy
Marketing Research

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-11 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-07-30 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-11-01 00:00:00 , International

Language

English

TOEFL^® IBT

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Credits

120 SCH

Delivered

On Campus

Campus Location

Montgomery, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

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Other requirements

General requirements

$30 application fee
Copy of your official high school transcript
ACT/SAT test scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

19936 USD / year

≈ 19936 USD / year
Out-of-State

19936 USD / year

≈ 19936 USD / year
Domestic

Applies to you

In-State

11068 USD / year

≈ 11068 USD / year

Living costs

Montgomery

United States

860 - 1200 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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