Placeholder image for Marketing

Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Saint Paul, MN, United States
Students in the Marketing major at Metropolitan State University will study the demographic, psychographic, social, economic, technological, environmental and cultural factors that influence the demands for consumer and industrial goods and services.
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Overview

This Marketing major at Metropolitan State University offers courses related to marketing principles, buyer behavior, marketing research, marketing communications, international marketing, and others.  All of the courses in this major are designed to enhance students' understanding of marketing as a multifaceted and cross-functional discipline that plays a key role in an organization's vitality.  

This program can be completed on campus, online, or by combining on campus and online courses. Program requirements are the same, regardless of the delivery mode.

Student outcomes

A student majoring in Marketing will be able to: 

  • Develop primary research for use in making marketing decisions.
  • Assess brand strategy and ethics of an organization. 
  • Apply buyer behavior theories and principles to a brand.
  • Create an integrated marketing communications plan. 
  • Develop a successful global marketing plan.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Consumer and Professional Buyer Behavior
  • Integrated Marketing Communications
  • Marketing Research
  • International Marketing
  • Issues in Marketing

English Language Requirements

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    500

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Proof of English proficiency
  • Photocopy of passport (picture page, page with expiration date)
  • Photocopy, if available, of visa page and I-94, clearly indicating the port of entry
  • International home address and phone numbers - if you only have a P.O. box, more information is needed (i.e., street name, house number or section of town or rural areas)

Tuition Fee

  • International

    478 USD/credit
    Tuition Fee
    Based on the original amount of 478 USD per credit and a duration of 48 months.
  • National

    478 USD/credit
    Tuition Fee
    Based on the original amount of 478 USD per credit and a duration of 48 months.
  • In-State

    234 USD/credit
    Tuition Fee
    Based on the original amount of 234 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Saint Paul

  • 1040 - 1760 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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