Overview

The Marketing programme at High Point University provides students with a deep understanding of how to create impactful messages that drive product success across diverse industries. This curriculum integrates core business disciplines such as finance, statistics, and economics to ensure graduates possess a well-rounded professional foundation. Students develop the analytical and communication tools necessary to reach target markets through both traditional and digital media platforms.

Why Marketing at High Point University?

Students at High Point University benefit from a vibrant learning environment within the Earl N. Phillips School of Business, which focuses on discovery, differentiation, and direction. The programme offers unique experiential learning opportunities, including the HPU Elevator Pitch Competition and the Business Plan Competition. Additionally, the cutting-edge BEACON Lab allows students to engage in advanced biometric research, using eye-tracking and facial expression analysis to solve real-world marketing problems.

Tuition Fee Breakdown

International fee: USD 50628 per year
National fee: USD 50628 per year
Local fee: USD 50628 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Marketing and Personal Selling
Marketing Management
International Marketing
Marketing Communications
Consumer Behaviour
Marketing Research
Social Media Marketing Strategy
Sales in Dynamic Environments
Business Communications and Professional Development

Careers with Marketing

Graduates from this programme have secured diverse roles across numerous sectors, including manufacturing, technology, healthcare, and professional sports. Alumni often find success in positions such as Marketing Coordinators, Enterprise Marketing Analysts, and Sales Representatives. The focus on life skills and professional development ensures that students are prepared for the competitive global job market.

Programme Structure

Courses include:

Financial Accounting
Managerial Accounting
Business Communications and Professional Development
Financial Management
Operations/Supply Chain
Sales in a Dynamic Environment

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-18 00:00:00
- Apply before 2027-03-01 00:00:00 , International

More details

National: deadline and decision dates coming soon

Language

English

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IELTS

6.5

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Credits

128 SCH

Delivered

On Campus

Campus Location

High Point, United States

Disciplines

Marketing View 1058 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Submit the application for undergraduate admissions
Submit your official transcripts to the Office of Undergraduate Admissions at HPU
Test Scores – High Point University does not require these scores, but they could meet your English Proficiency requirements or help you qualify for academic scholarships
English Proficiency

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

50628 USD / year

≈ 50628 USD / year
Out-of-State

50628 USD / year

≈ 50628 USD / year
Domestic

Applies to you

In-State

50628 USD / year

≈ 50628 USD / year

Living costs

High Point

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

High Point

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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