Overview

The Business Administration - Digital Marketing - Marketing program at Pennsylvania College of Technology prepares students with the skills necessary to meet the business demands of today and the future. The curriculum provides a solid business core that includes an extensive background in the functional areas of marketing, finance, accounting, human resources, operations, and management.

Key Facts

The major focuses on integrating theory and practice so that graduates possess an understanding of the internal and external business environment, including economic, legal, behavioral, ethical, and strategic aspects. The ability to communicate, integrate and synthesize information from the various business disciplines using knowledge and skills in information systems, decision making, quantitative analysis and financial modeling complete the major.

The program allows, but does not require, students to select one of four specialization tracks described below. Each specialization requires a specific series of six business track electives which could include accounting, finance, management, marketing, information systems, small business management and entrepreneurship, and sport and event management.

Students will work closely with their advisers to select the appropriate courses to meet their career goals. Students may use foundational coursework in the first two years to determine what type of specialization appeals to their career interests. Some popular specialization options available for students are listed below.

Programme Structure

Courses include:

Information, Technology, and Society

Management

Business Mathematics

Financial Accounting

Macroeconomics

Technical and Professional Communication

Managerial Accounting

Business Computer Applications Using Spreadsheet

Marketing

Innovation

Business Statistics

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-11 00:00:00
- Apply before 2026-12-01 00:00:00 , National
Starting 2027-08-17 00:00:00
- Apply before 2027-05-01 00:00:00 , International
- Apply before 2027-07-01 00:00:00 , National
Starting 2028-01-11 00:00:00
- Apply before 2027-10-01 00:00:00 , International

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Williamsport, United States

Disciplines

Business Administration Marketing Digital Marketing View 141 other Bachelors in Digital Marketing in United States

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Academic requirements

GPA

English requirements

TOEFL^® IBT

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IELTS

IELTS & PTE Test Preparation

E2 Language Test Prep

Trusted by 7M+ Students

Start Studying Today

Admission to your dream university starts with a high IELTS or PTE score. Earn your target score with E2's guided test preparation.

Study on your own schedule
Live classes with current and ex-examiners
Accurate score assesment, always
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Other requirements

General requirements

Transcripts

English Proficiency
Student Visa

Passport

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23850 USD / year

≈ 23850 USD / year
Out-of-State

23850 USD / year

≈ 23850 USD / year
Domestic

Applies to you

In-State

15900 USD / year

≈ 15900 USD / year

Living costs

Williamsport

United States

1000 - 1500 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Digital Marketing - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

IELTS & PTE Test Preparation

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

IELTS & PTE Test Preparation

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Williamsport

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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