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Marketing, Bachelor

  • Application Deadline
  • 48 months
Charleston, IL, United States
The Marketing program from Eastern Illinois University provides a quality education with dedicated and accessible faculty who are involved and invested in their students' success. The School of Business at EIU is accredited by AACSB International, a mark of distinction that proves our commitment to continued excellence.


Course Description

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (American Marketing Association, Dictionary of Marketing Terms). Marketing is a crucial function in both business and nonprofit organizations. Marketing professionals engage in a variety of activities including:

  • Analyzing and identifying customer needs
  • Planning products (goods and services)
  • Managing products and brands
  • Pricing products
  • Promoting products
  • Distributing products

Top marketing executives who develop and implement marketing strategies are an integral part of organizations.

Students with an undergraduate degree in marketing often begin their careers in sales or retail management. Other entry level marketing positions – such as product management, market research, distribution and logistics – are available but require students to actively research and identify opportunities.  Advertising positions are highly competitive and entry level positions may be difficult to attain immediately after college.  

The information provided below identifies career opportunities for those who have earned an undergraduate marketing degree. An MBA or other graduate degree may be necessary for some career paths.

Students who succeed as majors of the Marketing program from Eastern Illinois University are:

  • Creative
  • Able to influence and persuade others
  • Adaptable and flexible
  • Analytical
  • Planners and decision makers
  • People-oriented

Careers in Marketing

EIU offers a marketing program that prepares students for entry level positions in a variety of marketing and business careers including:

  • Sales: Represent a firm and its products in business-tobusiness sales or direct consumer sales.
  • Promotion/Advertising/Public Relations: Communicate information about products, brands, and organizations through various media; develop promotional materials;
  • create news releases and publicity to communicate with the media and stakeholders.
  • Marketing Research: Collect and analyze marketing data; communicate research information to managers; assist in designing and implementing research projects.
  • Social Media and Interactive Marketing: Communicate directly with potential customers through mail, broadcast media, telephone, the Internet, and social media; develop
  • and maintain interactive relationships with customers. 
  • Brand/Product Management: Analyze sales and trends; assist in planning and directing marketing activities for a particular brand or product.
  • Retail Management: Select merchandise, control inventory, coordinate advertising and promotion, and manage sales; gain experience for starting a business.
  • Supply Chain and Logistics Management: Coordinate carrier routes, distribution and placement of product with supply chain members including; raw material suppliers, distributors, wholesalers, buying agents, retailers, and shippers.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:
  • Business-To-Business Marketing
  • Marketing Professionalism And Management
  • Social Media Marketing
  • Consumer Behavior
  • Promotion Management
  • Marketing Research
  • Retail Management

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

Academic Requirements

You need the following GPA score:

Required score: 2.5

Applicants for graduate programs must have the equivalent of a bachelor’s degree with a minimum GPA equivalent to 2.5 on a US 4.0 grading scale. Admitted applicants typically have an undergraduate GPA of or better on a 4.0 scale. No exam grade should be lower than 4.5 (European grade scale) or D (American grade scale).

Your GPA (Grade Point Average) is calculated using the grades that you received in each course, and is determined by the points assigned to each grade (e.g. for the US grading scale from A-F).

General Requirements

  • Application for Admission
  • Official records (transcripts or mark sheets) beginning with secondary school. Transcripts must bear the seal and signature of the appropriate school official, and be accompanied by an official English translation if necessary. A minimum grade point average of a 2.0 on a 4.0 scale is required
  • English Language Proficiency Requirement: Official TOEFL, IELTS, STEP EIKEN, Michigan English Language Assessment Battery (MELAB)
  • A completed International Student Financial Affidavit Form, documenting sufficient funding for the intended program of study
  • Non-refundable application fee of $30.00 U.S. in the form of a check, certified check or money order made payable to Eastern Illinois University

Tuition Fee

  • International

    378 USD/credit
    Tuition Fee
    Based on the original amount of 378 USD per credit and a duration of 48 months.
  • National

    302 USD/credit
    Tuition Fee
    Based on the original amount of 302 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Charleston

  • 1100 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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