Advertising Pepperdine University

Overview

The Advertising programme at Pepperdine University provides students with a sophisticated understanding of how organisations communicate value to the public. This degree focuses on the strategic promotion of products, services, and ideas through innovative media channels and data-driven decision-making.

Students explore the complexities of consumer behaviour while mastering the technical skills required for modern campaign development. The curriculum balances creative artistry with analytical rigour, ensuring graduates are prepared for the fast-paced global media landscape.

The course emphasises the importance of ethical communication and managerial excellence.

Why Advertising at Pepperdine University?

Pepperdine University is consistently recognised as a top-ranked institution in California and across the United States. The university offers a distinctive liberal arts education that focuses on the development of both knowledge and character within a supportive Christian community.

The programme is one of only a few nationwide to offer such an extensive and specialised curriculum in this field. Students benefit from a low 13:1 student-to-faculty ratio, ensuring personalised mentorship from experienced faculty members and industry professionals.

Located in Malibu, the campus provides a stunning backdrop for academic excellence and professional growth. Furthermore, approximately 80% of students participate in international programmes, offering a global perspective that is vital for success in the international marketing sector.

The university maintains a powerful network of over 120,000 alumni, providing students with unparalleled connections. Experiential learning is a cornerstone of the degree, with internships available at major media companies, advertising agencies, and non-profit organisations.

Tuition Fee Breakdown

• International fee: USD 71860 per year
• National fee: USD 71860 per year
• Local fee: USD 71860 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

• Creative Copywriting
• Multimedia Design
• Digital and Non-digital Media Planning and Buying
• Consumer Behavior Research
• Advertising Strategy
• Campaign Development
• Digital Strategy
• Digital Analytics
• Managerial Techniques
• Product, Service, and Idea Advertising
• Supporting Nonprofit Organizations
• Marketing Decisions

Careers with Advertising

Graduates from the Advertising programme are highly successful, with 81% of the class of 2024 settled in employment or further study within six months. Students are well-prepared for diverse roles within the communication and marketing industries.

Common career paths include positions in advertising agencies, public relations firms, and internal marketing departments for private companies. Many graduates also find rewarding opportunities within non-profit agencies or pursue advanced degrees in graduate school.

The Communication Division has produced thousands of civic leaders and professionals. Students gain practical experience through internships in areas such as integrated marketing communication, journalism, screen arts, and sports administration, ensuring they are competitive in the job market.