Bachelor On Campus


University of West Florida

48 months
19238 USD/year
19238 USD/year
6360 USD/year
Tuition fee
Apply date
Start date


The B.S.B.A. in Marketing from University of West Florida is an included program in the University's accreditation by AACSB International. In today’s hyper-competitive business environment, it is becoming very clear that for any organization to prosper, it must adopt a market orientation as its guiding management philosophy. 


Being market oriented simply means that an organization considers the needs and wants of its customers as crucial input in every decision that it makes. To successfully accomplish this goal, the organization must develop and nurture close relationships with its customers. 

The Bachelor of Science in Marketing from University of West Florida degree prepares students for a variety of careers in the marketing profession. Historically, a large portion of top-level managers in major corporations are promoted from the marketing area. 

Of course, all successful entrepreneurs must possess highly developed marketing skills. Marketing program students choose one of four specializations.


No matter which specialization you choose to pursue, a career in Marketing is at its heart a career in creating and managing these relationships. Marketers are literally the interface between the organization and its customers. 

Why Study Marketing at UWF?

A B.S.B.A. in Marketing prepares you for a career in business or marketing. Historically, a large portion of top-level managers in major corporations are promoted from the marketing area.

You will receive a strong grounding in business and the major areas of marketing, which will give you flexibility to pursue jobs in either creative or quantitative disciplines.

The College of Business is accredited by the Association to Advance Collegiate Schools of Business, known as AACSB International, something fewer than 4.7% of business schools worldwide can say.

Programme Structure

Courses included:
  • Consumer Behavior
  • Marketing Research 
  • Marketing Strategy 
  • Elements of Statistics

Key information


  • Full-time
    • 48 months

Start dates & application deadlines


120 alternative credits


On Campus

Academic requirements

GPA admission requirements GPA

Other requirements

General requirements

  • High School Grade Point Average (GPA):  At least 2.50/4.00.
  • Proof of English Proficiency:  If the student is not from one of the countries listed above, he or she must submit at least one English proficiency test score. Passing ACT/SAT scores may be used in lieu of an English proficiency test score.
  • Receipt of SAT or ACT Test Scores: Student must meet test score admissions requirements as referenced in UWF Regulation 3.042.

Tuition Fee

To alway see correct tuition fees
  • International

    19238 USD/year
    Tuition Fee
    Based on the tuition of 19238 USD per year during 48 months.
  • National

    19238 USD/year
    Tuition Fee
    Based on the tuition of 19238 USD per year during 48 months.
  • In-State

    6360 USD/year
    Tuition Fee
    Based on the tuition of 6360 USD per year during 48 months.

Alabama Resident: $9,506

Living costs for Pensacola

892 - 1478 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

Fresh content

Updated in the last 9 months

Check the official programme website for potential updates.

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