Overview

The Marketing programme at the University of Wisconsin-Eau Claire provides students with a comprehensive foundation in strategic promotion, consumer insights, and brand management. This undergraduate degree is designed to blend academic theory with practical application, ensuring graduates are prepared for the complexities of the modern commercial landscape. Students benefit from a curriculum delivered by expert faculty who prioritises individual success and industry readiness.

Why Marketing at University of Wisconsin-Eau Claire?

Choosing this programme means joining an elite group of business students, as the College of Business holds AACSB International accreditation, a distinction shared by fewer than 5% of business schools globally. The university offers a unique "Blugold" experience, where students engage in national and international competitions to test their skills against peers from other institutions. Facilities and student organisations, such as the American Marketing Association and Pi Sigma Epsilon, provide extensive networking opportunities with industry leaders.

The programme is distinguished by its commitment to experiential learning. Students participate in a semester-long capstone project, providing actionable business recommendations to real-world organisations facing contemporary challenges. This hands-on approach ensures that every student builds a professional narrative backed by tangible achievements and confidence.

Tuition Fee Breakdown

International fee: USD 20273 per year
National fee: USD 20273 per year
Local fee: USD 10207 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is designed to provide both creative and analytical skills, incorporating digital marketing software and professional development training. Modules may include:

Consumer Behaviour
Marketing Research
Digital Marketing Analytics
Professional Sales
Marketing Strategies
Professional Development
Marketing Capstone

Careers with Marketing

Graduates from the University of Wisconsin-Eau Claire are highly sought after, with data indicating that 100% of recent alumni are either employed or continuing their education. The programme prepares individuals for a wide array of professional paths in mass communication, project management, and corporate leadership. Graduates have successfully secured roles at prestigious organisations, including the Minnesota Timberwolves, FedEx, and Ceridian.

Common career destinations for alumni include:

Digital Marketing Manager
Brand Product Manager
Sales Account Executive
Social Media Specialist
Marketing and Communication Specialist
Project Manager
E-Commerce Sales Coordinator

The rigorous training and professional networking opportunities provided during the course enable students to hit the ground running in various industries, from professional sports and logistics to retail and higher education management.

Programme Structure

Courses include:

Business Writing

Marketing

Organizational Behavior

Strategic Management in a Global Business Environment

Buyer Behavior

Marketing Research

Digital Marketing

Marketing in Service Organizations

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-09-03 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

National Students: submit your application by the regular deadline of Feb 1st. Applications received after will be considered on a space-available basis.

Language

English

Duolingo English Test

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Credits

120 SCH

Delivered

On Campus

Campus Location

Eau Claire, United States

Disciplines

Marketing View 1059 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

$25 USD application fee

Evidence of English proficiency

Financial Verification form

Certified bank statement

Official school records

Passport copy

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20273 USD / year

≈ 20273 USD / year
Out-of-State

20273 USD / year

≈ 20273 USD / year
Domestic

Applies to you

In-State

10207 USD / year

≈ 10207 USD / year

Additional Details

MN Reciprocity: $10,534 / Midwest Tuition Rate: $13,748

Living costs

Eau Claire

United States

1172 - 1943 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Eau Claire

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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