Overview

The Integrated Strategic Communication - Advertising at the University of Wisconsin-Eau Claire provides students with a comprehensive foundation in promotional strategy and creative message development. This bachelor degree focuses on the art of effective communication across diverse platforms, including print, digital, and broadcast media. Students explore the intersection of brand management, media buying, and the societal impact of modern advertising.

The curriculum is designed to be rigorous and career-focused, ensuring that graduates are equipped with the analytical and technical tools required for the fast-paced marketing sector. By studying at this institution, learners benefit from a professional environment that prioritises ethical communication and strategic thinking.

Why Integrated Strategic Communication - Advertising at University of Wisconsin-Eau Claire?

Students have access to the state-of-the-art Communication and Journalism Centre, which features professional TV and radio news studios and a visual communication lab. The university offers unique hands-on opportunities through student-led media outlets such as The Spectator and Blugold Radio. Furthermore, the programme is accredited by the Accrediting Council on Education in Journalism and Mass Communications, ensuring high academic standards.

Collaborative research is a hallmark of the experience, allowing students to work alongside faculty on projects exploring media trends and human communication. Strong community links provide avenues for internships at prestigious organisations like the Mayo Clinic Health System and various regional media groups. These real-world connections help students build professional portfolios and establish industry networks before graduation.

Tuition Fee Breakdown

International fee: USD 20273 per year
National fee: USD 20273 per year
Local fee: USD 10207 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Modules may include:

Advertising Message Strategy
Human Communication
Advertising in Contemporary Society
Strategic Planning
Concept Formation
Idea Presentation

Careers with Integrated Strategic Communication - Advertising

Graduates are prepared for diverse roles within the global media and marketing landscape. The programme equips students for positions such as digital marketing specialists, media buyers, and creative directors. Many alumni also find success as account executives, art directors, copywriters, or media planners within both for-profit and non-profit sectors.

Programme Structure

Courses include:

Multimedia Communication

Human Communication

Strategic Media Planning

Media Law and Ethics

Advertising in Contemporary Society

Advertising Message Strategy

Advertising Account Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-09-03 00:00:00
- Apply before 2027-06-01 00:00:00 , International

More details

National Students: submit your application by the regular deadline of Feb 1st. Applications received after will be considered on a space-available basis.

Language

English

Duolingo English Test

115

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Eau Claire, United States

Disciplines

Communication Studies Corporate Communication Advertising View 174 other Bachelors in Advertising in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

$25 USD application fee

Evidence of English proficiency

Financial Verification form

Certified bank statement

Official school records

Passport copy

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

20273 USD / year

≈ 20273 USD / year
Out-of-State

20273 USD / year

≈ 20273 USD / year
Domestic

Applies to you

In-State

10207 USD / year

≈ 10207 USD / year

Additional Details

MN Reciprocity: $10,534 Midwest Tuition Rate: $13,748

Living costs

Eau Claire

United States

1172 - 1943 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Integrated Strategic Communication - Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Eau Claire

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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