48 months
30036 USD/year
30036 USD/year
Tuition fee
Apply date
Start date


The Marketing program of The University of Tampa encompasses the fields of advertising, promotion, sales, research, international marketing and more. It involves such business-critical activities as the analysis of competitive behavior, the development of new products, and the management of relationships with suppliers, distributors and consumers, to name a few.


The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The Marketing program of The University of Tampa teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.

In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.

UT marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO, and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.

Topics of Study

  • Various roles and functions that marketing fulfills in society
  • How marketing reacts to and affects the business environment and society
  • Consumer decision-making process
  • Business-to-business marketing and the organizational buying process
  • Components of marketing strategy, including segmentation, targeting and positioning
  • How marketing activities differ for services, ideas and other intangible products
  • Marketing management in both profit and nonprofit organizations
  • How marketing roles and functions are adapted for international markets
  • Nature of ethical and socially responsible marketing decisions and behaviors
  • Role of high technology in marketing functions

Programme Structure

Courses include:

  • Marketing Research
  • Marketing Strategy
  • Services Marketing and Management
  • Buyer Behavior
  • Professional Selling and Sales Management
  • Retail and Distribution Management

Key information


  • Full-time
    • 48 months

Start dates & application deadlines

More details

Applications for spring entry are evaluated on a rolling basis until the class is full. Applying early is encouraged.


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

  • Additional medical costs (i.e. dental)
  • Repatriation, if something happens to you or your family
  • Liability
  • Home contents and baggage
  • Accidents
  • Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Start from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at The University of Tampa and/or in United States, please visit Student Insurance Portal.

Other requirements

General requirements

  • Official transcripts of all secondary school coursework and grades translated in English.
  • Essay written in English.
  • A recommendation written by a counselor, teacher or headmaster.
  • English language proficiency scores.
  • International students also must furnish proof of available funds to cover their first year of study (including miscellaneous expenses) and each subsequent year.
  • Upon admission to the University and satisfactory completion of the financial statement, an I-20 form will be sent to applicants from UT’s admissions office.

Tuition Fee

To alway see correct tuition fees
  • International

    30036 USD/year
    Tuition Fee
    Based on the tuition of 30036 USD per year during 48 months.
  • National

    30036 USD/year
    Tuition Fee
    Based on the tuition of 30036 USD per year during 48 months.

Living costs for Tampa

1122 - 1951 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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The University of Tampa


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