Overview

The marketing department’s principal focus is on the domestic and global aspects of the marketing function, including marketing strategy, marketing research, sales management and communications. The Bachelor of Marketing program of The University of Tampa teaches students to unravel the complexities of marketing in both profit and nonprofit organization and managing both goods and services. Courses cover domestic and international marketing, ethical decision making and the role of the marketer in developing company strategy.

In addition to coursework, students gain valuable on-the-job experience by working on major marketing projects for area businesses and organizations. These projects last a full semester and include marketing research consulting and development of integrated marketing communications campaigns. In addition, computerized simulations allow students to experience the consequences of decisions made in the areas of product development, pricing, promotion, marketing research, sales compensations, cost containment and scheduling.

UT marketing interns have worked in promotions, consumer product management, hi-tech marketing, market research, and strategic marketing at organizations such as Bank of America, Tampa Tribune, GEICO, and Hughes Corporation. In addition, alumni are employed by Sykes Enterprises, Prudential Securities, BP, PricewaterhouseCoopers and many more.

Topics of Study

Various roles and functions that marketing fulfills in society

How marketing reacts to and affects the business environment and society

Consumer decision-making process

Business-to-business marketing and the organizational buying process

Components of marketing strategy, including segmentation, targeting and positioning

How marketing activities differ for services, ideas and other intangible products

Marketing management in both profit and nonprofit organizations

How marketing roles and functions are adapted for international markets

Nature of ethical and socially responsible marketing decisions and behaviors

Role of high technology in marketing functions

Programme Structure

Courses include:

Marketing Research

Marketing Strategy

Services Marketing and Management

Buyer Behavior

Professional Selling and Sales Management

Retail and Distribution Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-20 00:00:00

Apply anytime.
Starting 2027-08-25 00:00:00
- Apply before 2027-01-15 00:00:00

More details

Applications for spring entry are evaluated on a rolling basis until the class is full. Applying early is encouraged.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Tampa, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official transcripts of all secondary school coursework and grades translated in English.

Essay written in English.

A recommendation written by a counselor, teacher or headmaster.

English language proficiency scores.

International students also must furnish proof of available funds to cover their first year of study (including miscellaneous expenses) and each subsequent year.

Upon admission to the University and satisfactory completion of the financial statement, an I-20 form will be sent to applicants from UT’s admissions office.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

33348 USD / year

≈ 33348 USD / year
Out-of-State

33348 USD / year

≈ 33348 USD / year
Domestic

Applies to you

In-State

33348 USD / year

≈ 33348 USD / year

Living costs

Tampa

United States

1122 - 1951 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Topics of Study

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Tampa

Funding

Scholarships Information

Available Scholarships

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