Overview

The Marketing - Business Administration programme at California State University Stanislaus provides students with a deep understanding of the exchange relationships between firms and their target markets. This degree focuses on the pivotal role of connecting stakeholders to businesses through the development of long-term, value-driven relationships.

Students learn to interpret market forces and cultivate opportunities by viewing the world from a customer perspective. The curriculum covers essential activities such as market measurement, product development, and digital strategy. There is also a strong emphasis on social responsibility and corporate ethics within the modern commercial environment.

Why Marketing - Business Administration at California State University Stanislaus?

The university offers a robust academic framework through the Department of Management, Operations, and Marketing. Students benefit from a structured roadmap designed to ensure timely graduation and academic success. The faculty includes experienced professors and researchers who provide expert guidance in various business disciplines.

The programme is distinguished by its focus on practical tactics, including sales management, public relations, and personal selling. Facilities like Demergasso-Bava Hall serve as the hub for academic advising and professional development. This ensures that graduates are well-equipped with the technical and analytical skills required by the industry.

Tuition Fee Breakdown

International fee: USD 6450 per year
National fee: USD 6450 per year
Local fee: USD 6450 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is divided into prerequisites, a core business foundation, and a specialised concentration. Modules may include:

Financial Accounting
Managerial Accounting
Business Computer Systems
Law, Environment and Ethics
Ethics and Social Responsibility for Businesses and Businesspeople
Macro Economics
Micro Economics
Finite Mathematics
Statistics for Decision Making

Careers with Marketing - Business Administration

Graduates are prepared for diverse roles in advertising agencies, marketing research firms, and global service companies. The programme provides a pathway to high-earning professions in both the private and public sectors. Common career paths include sales management, digital marketing, and public relations.

Programme Structure

Courses include:

Consumer Behavior

Marketing Research

Strategic Marketing Management

Research

Business Administration

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-20 00:00:00
- Apply before 2026-06-01 00:00:00 , International
- Apply before 2026-07-31 00:00:00 , National
Starting 2027-01-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International

Language

English

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Credits

120 SCH

Delivered

On Campus

Campus Location

Turlock, United States

Disciplines

Business Administration Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.5

English requirements

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Other requirements

General requirements

Apply online at Cal State Apply. Please be sure to mark non-resident in the citizenship portion of the application. We also have paper applications here. If you are interested in the Nursing Program, please refer to their website for additional application information.
Submit Non-refundable Application Fee of $70 USD
The $70 USD nonrefundable application fee can be paid by credit card during online application OR mailed in the form of check, money order or wire transfer payable to The California State University, Stanislaus.
Original or certified copies of Academic Credentials with literal English translation. All academic work must be included.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

6450 USD / year

≈ 6450 USD / year
Out-of-State

6450 USD / year

≈ 6450 USD / year
Domestic

Applies to you

In-State

6450 USD / year

≈ 6450 USD / year

Living costs

Turlock

United States

1100 - 1600 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - Business Administration.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Turlock

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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