Overview

Global business is increasingly relying on the acquisition, deployment, and management of information systems and services for use in organizational processes which is resulting in an increasing need for information workers.

The Business Data Analytics major from Western Kentucky University will provide students with a solid business foundation combined with relevant study of modern technology trends and the impact information systems are having throughout business and society. As demand for computer and information processing services continues to increase, so does the need for hybrid business technology roles.

This major will help strengthen the knowledge economy in Kentucky and increase the availability of information workers critical to attracting and retaining corporate interests in the state.

Careers Path in Business Data Analytics (BDAN)

Business Data Analytics (BDAN) is one of today's fastest-growing management fields. The WKU BDAN degree offers a strong applied managerial focus with a broad background in contemporary business topics. Students develop strong professional skills with an emphasis on the strategic use of information technology to better manage an organization or company.

BDAN majors will learn how to collect and analyze customer, production, operational, and market data to improve decision making and enhance the quality of their company's products and services. BI graduates enjoy a variety of employment options upon graduation.

Some of the targeted positions advertised in the region include:

Account Manager
Budget Analyst
Business Analyst
Business Development Manager
Business Information Manager
Business Intelligence Specialist
Claims/Adjustments Supervisor
Clinical Quality
Corporate Buyer
Corporate Trainer
Cost Analyst
Customer Intelligence Analyst
Customer Service Manager
Data Security Analyst
Scheduling Analyst

Programme Structure

Courses Include:

Business Data Analytics
Web Analytics
Structured Data Analysis
Decision Support Systems Analysis and Design
Data Mining
Data Visualization and Digital Dashboards

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-19 00:00:00
- Apply before 2026-12-01 00:00:00

Language

English

Duolingo English Test

100

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Credits

120 SCH

Delivered

On Campus

Campus Location

Bowling Green, United States

Disciplines

Business Intelligence Data Analytics View 296 other Bachelors in Business Intelligence in United States

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Academic requirements

GPA

2.5

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed application (open WKU application for admission)
Minimum academic requirements: Freshmen: 2.5 GPA / Transfer:* 2.0 GPA
*Students with 24 or more earned hours of college credit
English proficiency requirements
$75 non-refundable application fee
Official Academic Records from schools attended with grades and any degrees/diplomas/certificates received. Should also include a literal English translation.
Financial Evidence of Support must be provided to obtain an I-20
Students transferring from within the US will need to fill out the Transfer-In Form

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

29030 USD / year

≈ 29030 USD / year
Out-of-State

27000 USD / year

≈ 27000 USD / year
Domestic

Applies to you

In-State

12072 USD / year

≈ 12072 USD / year

Living costs

Bowling Green

United States

900 - 1400 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Data Analytics.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers Path in Business Data Analytics (BDAN)

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Bowling Green

Funding

Scholarships Information

Available Scholarships

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