• Application Deadline
  • 48 months
    Duration
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Overview

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. 

Marketing operations are carried out domestically and internationally in virtually all business organizations that offer a product or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and health care institutions, as well as charitable and political campaigns.

Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and to much of the dynamic nature of marketing.

The Marketing program at University of South Florida St Petersburg prepares students for initial entry and management positions in many areas of marketing with a curriculum that is concerned with:

  • Understanding how to attract and retain customers; 
  • Having the ability to find and analyze information; 
  • Being able to design, collect, and analyze marketing information to be used in managerial decision making;
  • Using electronic and traditional media to create satisfied loyal customers; 
  • Having personal communication skills that businesses demand; 
  • Being capable of writing a winning marketing plan;
  • Understanding and being able to apply the latest marketing concepts, including marketing automation.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

    Courses included:
  • Sports Marketing
  • Marketing Management
  • International Marketing
  • Retailing Management
  • Marketing Internship 
  • Healthcare Marketing
  • Selected Topics in Marketing 
  • Professional Selling
  • Principles of Finance 
  • Information Systems in Organizations 

English Language Requirements

  • Minimum required score:

    79

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

In order for a candidate to be considered for admission to the USFSP MBA, he/she must submit the following:

  • A completed USF St. Petersburg online Graduate Program Application
  • $30 application fee due at the time the online application is completed
  • A current resume
  • A statement of purpose
  • Three letters of recommendation, including at least one professional reference
  • One official transcript from each institution of higher learning attended
  • USF System transcripts excluded
  • An official GMAT or GRE score unless a waiver is granted

Tuition Fee

  • International

    346 USD/credit
    Tuition Fee
    Based on the original amount of 346 USD per credit and a duration of 48 months.
  • National

    194 USD/credit
    Tuition Fee
    Based on the original amount of 194 USD per credit and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Credit per Hour.

Living costs for Saint Petersburg

  • 1132 - 1750 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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