Overview

The Mass Communications- Advertising and Public Relations programme at Southeast Missouri State University provides students with a robust foundation in strategic storytelling and brand management. This undergraduate course integrates theoretical knowledge with practical application to ensure graduates are ready for the fast-paced media landscape. Students develop essential skills in digital production, media law, and promotional campaigning.

Why Mass Communications- Advertising and Public Relations at Southeast Missouri State University?

This programme is distinguished by its prestigious accreditation from the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC), making it one of only two such accredited programmes in the state. Students benefit from small class sizes led by veteran industry professionals, ensuring personalised mentorship and expert guidance.

The university offers exceptional experiential learning through student-run organisations. Participants can gain real-world experience at SE Creative, an award-winning strategic media agency, or work as digital media strategists and designers for the student newspaper, the Arrow. Additionally, membership in the Public Relations Student Society of America (PRSSA) provides vital networking opportunities with global professionals.

Tuition Fee Breakdown

International fee: USD 17664 per year
National fee: USD 10194 per year
Local fee: USD 10194 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

Students must complete a minimum of 120 credit hours, including core media studies and specialised option courses. Modules may include:

Media and Society
Digital Media Production
Media Analytics
Media Diversity
Media History
Media Law
Media Planning
Media Design
Public Relations Foundations

Careers with Mass Communications- Advertising and Public Relations

Graduates are prepared for a diverse array of professional paths within the communications sector. The curriculum equips students for roles such as advertising sales agents, project management specialists, and public relations managers. Many alumni find success as brand strategists, media planners, or creative directors across various industries.

The programme also supports career outcomes in specialised fields including marketing analysis, event coordination, and social media community management. By focusing on both creative and analytical skills, the degree ensures graduates can effectively shape public opinion and manage brand identities for diverse organisations.

Programme Structure

Courses include:

Strategic Relations

Public Relations Principles

Strategic Writing

Strategic Production

Public Relations Research and Strategy

Strategic Communication Issues

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-11-01 00:00:00 , International
Starting 2027-08-18 00:00:00
- Apply before 2027-07-01 00:00:00 , International

Language

English

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IELTS

5.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Cape Girardeau, United States

Disciplines

Media Studies & Mass Media View 908 other Bachelors in Media Studies & Mass Media in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

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TOEFL^® IBT

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PTE Academic

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IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

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AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Successful completion of Level 5 of Southeast’s IEP.

English proficiency tests

Diploma from a U.S. high school

Diploma from an international school with U.S. regional accreditation

Diploma from IB curriculum school whose sole medium of instruction is English

Diploma from a non-U.S. high school/secondary education where English language is the sole medium of instruction.

SAT test score of 450 or higher on the Evidence-Based Reading and Writing section.

A score of 21 or better Combined English/Writing score on the ACT Plus Writing test

Successful completion of Level 112 in the ELS Language School

Other proof of English proficiency may be considered on an individual basis.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17664 USD / year

≈ 17664 USD / year
Out-of-State

10194 USD / year

≈ 10194 USD / year
Domestic

Applies to you

In-State

10194 USD / year

≈ 10194 USD / year

Additional Details

National and Local: 8,558.70 USD per year International: 15,803.70 USD per year

Living costs

Cape Girardeau

United States

800 - 1300 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Mass Communications- Advertising and Public Relations.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

Cape Girardeau

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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