Marketing, B.A. | Manhattanville College | Harrison, United States
48 months
38880 USD/year
38880 USD/year
Tuition fee
Apply date
Start date


Marketing at Manhattanville College strategically connects businesses to consumers. The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” 


In addition to preparing the student for a career in the Marketing field at Manhattanville College in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems.  


Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager, Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Event Planner

Programme Structure

Courses include:

  • Business Communication And Team Dynamics 
  • Business Decision Making 
  • Marketing Management 
  • Marketing Research 
  • Digital Marketing Strategy 

Key information


  • Full-time
    • 48 months

Start dates & application deadlines

More details
  • National application is based on a rolling admission


120 SCH


On Campus

Academic requirements

We are not aware of any academic requirements for this programme.

Other requirements

General requirements

Along with your completed application, and nonrefundable $50 application fee, you will need:

  • Official transcript of grades (all documents written in languages other than English must be accompanied by certified English translations)
  • Two academic letters of recommendation
  • Personal essay

Tuition Fee

To alway see correct tuition fees
  • International

    38880 USD/year
    Tuition Fee
    Based on the tuition of 19440 USD per semester during 48 months.
  • National

    38880 USD/year
    Tuition Fee
    Based on the tuition of 19440 USD per semester during 48 months.

Living costs for Harrison

2275 - 4960 USD /month
Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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