Placeholder image for Marketing

Marketing, B.A.

  • Application Deadline
  • 48 months
    Duration
Harrison, NY, United States
Marketing at Manhattanville College strategically connects businesses to consumers. The American Marketing Association (AMA) defines Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” 
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Overview

In addition to preparing the student for a career in the Marketing field at Manhattanville College in the areas of market research, brand management, advertising, sales promotion, public relations and sales, the marketing program provides an excellent background for graduate studies and professional certification.

The Marketing program provides core knowledge of theory, concepts and principles, as well as the methods and application of effective strategic marketing management techniques that will prepare each student for a career in the marketing field. Students will examine the flow of goods and services from the producer to the consumer, and explore and analyze consumer characteristics and behavior, the impact of advertising and communication, market research techniques and international marketing systems.  

Careers

Advertising Account Manager, Brand Strategist, Corporate Sponsorship Manager, Digital Marketing Specialists, Fundraising Development Associate, Market Research Analyst, Marketing Manager, Media Planner, Product Manager, Public Relations Strategist, Retail Manager, Sales Manager, Sales Representative, Social Media Marketing Specialists, Sports Event Planner

Detailed Programme Facts

  • More details:
    • National application is based on a rolling admission
  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Business Communication And Team Dynamics 
  • Business Decision Making 
  • Marketing Management 
  • Marketing Research 
  • Digital Marketing Strategy 

English Language Requirements

  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Start practicing IELTS today!

General Requirements

Along with your completed application, and nonrefundable $50 application fee, you will need:

  • Official transcript of grades (all documents written in languages other than English must be accompanied by certified English translations)
  • Two academic letters of recommendation
  • Personal essay

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills

Tuition Fee

  • International

    38880 USD/year
    Tuition Fee
    Based on the original amount of 19440 USD per semester and a duration of 48 months.
  • National

    38880 USD/year
    Tuition Fee
    Based on the original amount of 19440 USD per semester and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Harrison

  • 2275 - 4960 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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