At University of Tennessee Martin you will have an opportunity to develop your knowledge and skills as best suited for yourself through the choice of electives within the major. You will better understand business and marketing areas including: promotion, sales, consumer behavior, logistics, business-to-business relationships, data analysis, and strategy.
Your Marketing study will include topics such as: market segmentation, product design, distribution, customer service levels, product differentiation, market niche, customer demographics, product promotion, logistics, retailing, service marketing, sports marketing, strategy, sales and selling, international marketing, and more.
Always verify the dates on the programme website.
As a marketing major, you will be introduced to a common body of business knowledge followed by marketing specialty courses that include contemporary subjects like business-to-business marketing, direct marketing, ethics and services marketing. You may also travel abroad for course credit in international marketing to countries like England, Ireland and Hong Kong.
This programme may require students to demonstrate proficiency in English.
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.
Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.
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