Overview

At Loyola University New Orleans, we know that persuasive communications happens in both the advertising and public relations worlds and that's why we've put both under the strategic communications (advertising/public relations) sequence.

Key Facts

Overview of the Strategic Communication - Advertising program from Loyola University New Orleans

In addition to six core courses, students choose from discipline-specific electives to personalize the program. Following a track in advertising or public relations, the program truly can be tailored to your interests and goals. Here’s a sample of what you can expect to learn and do:

Brand Lab

This student run agency offers real-world experience in public relations, design, photography and videography, social media, advertising, event and strategic planning by working with for-profit companies to create communication solutions.

Sports Promotion

Students learn promotions and marketing strategies used by professionals in the world of sports. Students examine the marketing of sports products, increasing media audiences and live attendance as well as the selling of sports-related products. From celebrity endorsements to sponsorships and partnerships, students will walk out with the tools they need to begin a career in sports communication.

Digital Communication

In this hands-on course students use tools such as Snapchat, Instagram, Wordpress, Avid, Facebook Live and more to create campaigns and tell stories. Students learn critical thinking skills about the technology used to produce mass media messages in modern American society. They are introduced to visual theories as well as elements and principles of design. The digital communication student leaves this course versed in current media technologies with a critical understanding of its use in creating memorable and meaningful communication materials.

Possible Careers

Photographer

Sports communication

Non-profit communication

Environmental communication

Programme Structure

Courses include:

Sports Promotion

Brand Lab

Digital Communication

Communication
Language

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-17 00:00:00
- Apply before 2027-04-15 00:00:00

Language

English

Duolingo English Test

115

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TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

New Orleans, United States

Disciplines

Corporate Communication Public Relations Advertising View 323 other Bachelors in Public Relations in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

115

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Complete Loyola’s free online application or the Common Application
Take a quiz to help discover possible majors to declare on your application.
Submit original secondary school transcripts.
Review AP, IB and other credit guides
Students who complete the International Baccalaureate Diploma Program are eligible to receive up to 30 credits at Loyola University New Orleans, which is equivalent to one full year of study, or sophomore status.
Submit official TOEFL, IELTS, Duolingo English Test (DET), SAT**, or ACT** scores
Submit one letter of recommendation
Submit the Affidavit of Support and copy of your passport photo page

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

51664 USD / year

≈ 51664 USD / year
Out-of-State

51664 USD / year

≈ 51664 USD / year
Domestic

Applies to you

In-State

51664 USD / year

≈ 51664 USD / year

Living costs

New Orleans

United States

1125 - 2151 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Strategic Communication - Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Facts

Possible Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

New Orleans

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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