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Marketing, Bachelor

  • Application Deadline
  • Unknown
University Heights, OH, United States
A Marketing program from John Carroll University, especially one paired with strong data analytics and digital marketing courses, provides in-demand skills that will enable you to pursue a wide range of employment opportunities across many industries. 
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Marketers create value that transforms the lives of consumers they serve. Marketers do this by working collaboratively with consumers to determine products with the right price through the most effective channel.

The Marketing program from John Carroll University has evolved to emphasize engaging customers through the use of digital marketing tools. Leveraging sciences such as information retrieval and data analytics, marketers can move more quickly from analysis to strategy and help organizations to translate customer knowledge into strategic value for new products, social action, and innovation.

What you will do

The landscape of marketing careers continues to adapt. While some of the traditional positions such as brand management, public relations, and personal selling are popular in the field, new marketing jobs such as digital marketing, marketing analytics, and content management have experienced rapid growth.

Imagine taking on one these responsibilities:

  • Digital Advertiser for a startup enterprise where you advertise your products on websites like Google, YouTube, Facebook, etc., and track the sales to determine the best promotion strategy.
  • Content Manager for a manufacturer such as Coca Cola where you design, create, and manage posts, pictures, and videos across all social media platforms, and engage with consumers regularly.
  • Marketing Analyst for an entertainment company such as Netflix where you team with data and other specialists to archive and mine years of stored digital content, looking for cyclical trends in viewing habits and changing tastes and sensibilities.
  • Innovation Specialist for a toy manufacturer such as Little Tykes where you will work with a diverse team of people to create meaningful value in customers lives.
  • Customer Relationship Manager for a retailer like Amazon or Target where you would track purchasing data and customer satisfaction both online and in store, and work to streamline every customer-store interaction.

Job Outlook

Whether you choose to work in an in-house marketing department or opt to find a position on the agency side, the job outlook is strong. The more comfortable you are working with data, the stronger the demand and higher the starting salaries.

Detailed Programme Facts

  • Programme intensity Full-time
  • Credits
    67 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Course Overview:

As a Boler marketing major, you will benefit from the core knowledge, ethical grounding and advanced business and strategic skills needed to put the Jesuit tradition of being ”men and women for and with others” into action.

The liberal arts emphasis on broad knowledge, coupled with critical thinking, and strong written and oral communication skills, will set you on the right path toward fulfilling your own personal calling, your career vocation. By mastering these skills, you will:

  • Grasp the changing economic, political, legal, ethical, and cultural contexts in which marketing strategies and solutions emerge
  • Approach marketing challenges strategically and ethically first, then implement tactically
  • Develop organized solutions, collaborative procedures, and rational communication tactics to bring your ideas to life
  • Learn to distinguish between the trivial and trendy, and promote change of lasting value

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • All first-year undergraduate applicants must apply online using The Common Application and complete the full application with personal essay.
  • There is no application fee for John Carroll associated with The Common Application. The essay is part of The Common Application form and is not a separate requirement.
  • Official high school transcripts.
  • Copies/scanned emails from a school official will be accepted if they are original certified copies and scanned in color. 
  • Common Application School Report and/or Common Application Counselor Recommendation, including grading scale.
  • Official test results

Tuition Fee

  • International

    41230 USD/year
    Tuition Fee
    Based on the original amount of 41230 USD per year and a duration of .
  • National

    41230 USD/year
    Tuition Fee
    Based on the original amount of 41230 USD per year and a duration of .
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for University Heights

  • 1099 - 1820 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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