Overview

The Marketing - International Marketing programme at The City University of New York is designed to equip students with a sophisticated understanding of global trade and consumer behaviour. This academic pathway ensures that graduates are prepared to manage complex commercial challenges within a rapidly evolving international landscape.

Students benefit from a curriculum that emphasises the practical application of marketing theories across different cultural and economic environments. By studying at this institution, learners gain access to a wealth of resources and a professional network that supports their development as future leaders in the global marketplace.

The teaching methodology focuses on developing analytical capabilities and strategic thinking.

Tuition Fee Breakdown

International fee: USD 620 per credit
National fee: USD 620 per credit
Local fee: USD 305 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Careers with Marketing - International Marketing

Graduates of this programme are well-positioned for diverse roles within the global business sector. Potential career paths include positions in international brand management, global market research, and cross-border trade consultancy, where strategic expertise is essential for navigating complex markets.

Industries such as multinational retail, international finance, and global logistics frequently seek professionals with the specialised knowledge provided by this degree. The skills acquired allow graduates to contribute effectively to the expansion and sustainability of organisations operating on a worldwide scale.

Programme Structure

Courses include:

International Business Principles

Marketing Research

Consumer Behavior

International Trade Operations

International Marketing Research and Management

Marketing Strategy

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2026-09-15 00:00:00 , Local
- Apply before 2026-09-15 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , Local
- Apply before 2027-02-01 00:00:00 , National

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing International Business View 539 other Bachelors in International Business in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High School transcript/diploma or equivalent
Overall Grade Point Average and success in individual subjects
Curriculum rigor
College essay (recommended)
Letters of recommendation (optional)
Evidence of demonstrated leadership and intellectual curiosity (recommended)
Official English Translation of Foreign Records
TOEFL, IELTS or PTE Score (for students requiring an F-1 or J-1 visa) – As an alternative, we are currently accepting the Duolingo English Exam.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 USD / year

≈ 18600 USD / year
Out-of-State

18600 USD / year

≈ 18600 USD / year
Domestic

Applies to you

In-State

9150 USD / year

≈ 9150 USD / year

Additional Details

$3465/semester for residents

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing - International Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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