Overview

The Marketing Management programme at The City University of New York offers students a rigorous academic framework designed to master the complexities of global commerce. This curriculum ensures that graduates are well-prepared to navigate the evolving digital landscape and traditional market structures effectively.

Students benefit from a curriculum that balances theoretical knowledge with practical application, ensuring a deep understanding of how value is created and communicated to diverse audiences. The academic environment encourages critical thinking and innovative problem-solving within the competitive business sector.

By engaging with this course, learners develop the analytical skills necessary to interpret market trends and consumer data.

Tuition Fee Breakdown

International fee: USD 620 per credit
National fee: USD 620 per credit
Local fee: USD 305 per credit

Visit the Fees and Funding section for a breakdown in your local currency.

Programme Structure

Courses include:

International Business Principles

Marketing Research

Consumer Behavior

Marketing Strategy

Public Relations

Making Advertising and Marketing Communications

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-09-01 00:00:00 , International
- Apply before 2026-09-15 00:00:00 , Local
- Apply before 2026-09-15 00:00:00 , National
Starting 2027-08-28 00:00:00
- Apply before 2026-12-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , Local
- Apply before 2027-02-01 00:00:00 , National

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

New York City, United States

Disciplines

Marketing Management View 60 other Bachelors in Marketing Management in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

High School transcript/diploma or equivalent
Overall Grade Point Average and success in individual subjects
Curriculum rigor
College essay (recommended)
Letters of recommendation (optional)
Evidence of demonstrated leadership and intellectual curiosity (recommended)
Official English Translation of Foreign Records
TOEFL, IELTS or PTE Score (for students requiring an F-1 or J-1 visa) – As an alternative, we are currently accepting the Duolingo English Exam.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

18600 USD / year

≈ 18600 USD / year
Out-of-State

18600 USD / year

≈ 18600 USD / year
Domestic

Applies to you

In-State

9150 USD / year

≈ 9150 USD / year

Additional Details

$3465/semester for residents

Living costs

New York City

United States

1819 - 3968 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Management.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Additional Details

Living costs

New York City

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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