Overview

At AUM, you’ll master the skills and knowledge you’ll need to appeal to customers in the constantly changing business environment. Your Marketing program at Auburn University at Montgomery will equip you for a variety of careers in marketing management, marketing research, advertising and promotion, and sales. Within the marketing major, you can also select the Hospitality and Tourism option.

Points of Pride

Marketing students have interned with companies like Leadership Alabama, Sherwin Williams, Girl Scouts of Alabama, and Renaissance Montgomery Hotel & Spa at the Convention Center.

Marketing students have established a partnership with AUM Athletics faculty and promote and run concessions to earn revenue for their club.

Marketing Club members presented a merchandising layout and targeted social media campaign proposal to a group of executives from Bonnie Plant Farm, supplier to Home Depot.

Programme Structure

Courses include:

Marketing Research

Professional Selling & Sales Management

Buyer Behavior

International Marketing

Marketing Strategy
Finance

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-18 00:00:00
- Apply before 2026-07-15 00:00:00 , International
- Apply before 2026-08-01 00:00:00 , National
Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National

Language

English

Duolingo English Test

100

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Montgomery, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

GPA

2.3

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

5.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

A completed AUM online application; no application fee.
Your official high school transcript (which should be mailed or e-mailed directly to AUM from your high school) and official English translation if your transcript is not in English.
Proof of English proficiency (unless you are exempt). You can take the TOEFL IBT (minimum 61 points), the IELTS (minimum 5.5 points), PTE (minimum 44), or the TOEFL PBT (minimum 500 points). More information about English proficiency test requirements.
Proof of sufficient financial resources (Bank statement and/or letter from your sponsor in English). The bank statement should show at least $28,625 available.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

23522 USD / year

≈ 23522 USD / year
Out-of-State

23522 USD / year

≈ 23522 USD / year
Domestic

Applies to you

In-State

11276 USD / year

≈ 11276 USD / year

Living costs

Montgomery

United States

860 - 1200 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Points of Pride

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Montgomery

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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