Marketing Morgan State University

Overview

The Marketing programme at Morgan State University offers a rigorous academic pathway for students aiming to excel in the dynamic world of commerce. This undergraduate degree combines theoretical knowledge with practical applications to ensure graduates are well-equipped for professional success.

Housed within the Earl G. Graves School of Business and Management, the curriculum is structured to provide a broad understanding of business operations alongside specialised marketing expertise. Students must complete 120 credit hours, maintaining high academic standards throughout their studies.

The programme emphasises the importance of ethical decision-making and sustainability in modern business practices.

Why Marketing at Morgan State University?

Studying at the Earl G. Graves School of Business and Management provides students with access to a prestigious learning environment. The school is known for its commitment to academic excellence and its focus on developing future leaders who can navigate complex global markets.

The university offers a supportive community and dedicated facilities that enhance the learning experience. Students benefit from a curriculum that balances general education, business core requirements, and specialised major courses to provide a well-rounded professional education.

Distinctive features of the teaching include a focus on professional development and digital literacy. This ensures that every student is prepared for the technological demands of the modern workplace while understanding the legal and ethical environments of international business.

Tuition Fee Breakdown

• International fee: USD 8463 per semester
• National fee: USD 8463 per semester
• Local fee: USD 2908 per semester

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum includes a variety of core business and specialised subjects. Modules may include:

• Freshman Composition I
• Freshman Composition II
• Algebra, Functions, and Analytic Geometry
• Mathematical Analysis I
• Digital Literacy and Application Software
• Economics I
• Economics II
• Accounting I
• Accounting II
• Professional Development
• Business and Society: Ethics and Sustainability
• International Business
• Legal and Ethical Environment of Business
• Business Policy
• Business Writing
• Managerial Finance
• Management Information Systems
• Organizational Behavior
• Marketing
• Business Statistics
• Supply Chain and Operations Management
• Consumer Behavior
• Services Marketing
• Marketing Research Systems
• Strategic Marketing Management

Students also select from various electives to tailor their degree. These options may include:

• Entrepreneurship
• Special Topics in Business
• Advanced Marketing Electives

Careers with Marketing

Graduates of this programme are prepared for a wide range of professional roles within the global marketplace. The comprehensive training in consumer behaviour and research systems allows students to pursue diverse career paths in various industries.

Potential career opportunities for graduates include roles in brand management, market research, and strategic planning. The focus on digital literacy and professional development ensures that alumni are competitive candidates for positions in both private and public sectors.

The skills acquired during the programme, such as business writing and managerial finance, enable graduates to contribute effectively to marketing departments, advertising agencies, and international corporations. The degree provides a solid foundation for long-term career growth.