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Marketing, B.Sc.

  • Application Deadline
  • 48 months
    Duration
Boston, MA, United States
The Bachelor of Science in Marketing program at the Fisher College is designed to educate students in the core fundamentals of marketing and prepare them for the jobs that are in high demand in the field.
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Overview

This Marketing program from the Fisher College challenges students to analyze marketing situations, problem solve complex scenarios, and generate creative solutions in order to provide value in a rapidly changing market place. 

The marketplace is constantly changing—consumer preferences are shifting and technology is enabling advances in marketing communications and distribution methods. A successful marketing manager in this dynamic environment will need quantitative and qualitative analytical skills, and decision-making skills to diagnose problems, identify opportunities, and create effective strategies.

The Fisher College marketing program’s mission is to develop graduates who possess such knowledge and skills. Additionally, the program will train students to be able to communicate their analyses and solutions effectively in writing and orally.

Learning Outcomes

This program will provide students with the opportunity to develop the following competencies and ability to:

  • Analyze and apply marketing principles to inform marketing decisions.
  • Apply critical thinking skills to domestic and global marketing scenarios.
  • Analyze data and information found in marketing situations using accepted quantitative and qualitative methods.
  • Demonstrate appropriate communication strategies needed to meet the requirements of leadership and managerial situations.
  • Assess the effects of consumer psychology theory and practice on consumption and marketing.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include: 

  • Financial Accounting
  • Principles of Business Finance
  • Business Law
  • Principles of Management 
  • International Management
  • Principles of Marketing

English Language Requirements

You need the following TOEFL iBT ® score:

  • Minimum required score:

    61

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

General Requirements

  • A completed application form and $50 application fee.
  • Official transcript sent directly from your secondary school. Photocopies of transcripts are not acceptable. Transcripts must be translated into English. If you are not able to provide an official, translated transcript, we recommend that you utilize the services of the Center for Educational Documentation to provide Fisher College with appropriate documentation.
  • Official TOEFL results.
  • A notarized, current bank statement verifying that the student has a minimum of $52,000.00 U.S. Dollars in a cash account available for his or her use.

Tuition Fee

  • International

    31700 USD/year
    Tuition Fee
    Based on the original amount of 31700 USD per year and a duration of 48 months.
  • National

    31700 USD/year
    Tuition Fee
    Based on the original amount of 31700 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Boston

  • 1560 - 3240 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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