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Business Analytics and Information Management, Bachelor

  • Anytime
    Application Deadline
  • 48 months


This program was designed in collaboration with SAS, the leading provider of analytics software tools and students receive SAS certification attesting to proficiency with SAS Analytics. Big Data is helping hospitals lower costs in the operating rooms by reducing waste, marketers to use text analytics to reach target customers with pinpoint accuracy, and predictive analytics to protect consumers from eFraud. Similar examples exist in every business, and in every industry.

Why Choose Business Analytics and Information Management?

Information Technology is critical to success of today’s organizations, which need professionals who understand both business functions and information technology, making such experts with these skills sought after. Western New England's Business Analytics and Information Management major is designed to meet best practices in the field of analytics. Discipline-specific courses include Database Management, Business Analytics Theory and Practice, Multivariate & Big Data Analysis, and Applied Data Mining.

Career Opportunities

McKinsey Global Institute research shows that need for skilled Business Intelligence workers in the U.S. will exceed the available work force by 60 percent. According to Forbes, for every 10 business professionals, there is one or fewer data scientist with analytics or advanced analytics skills. With this degree, you will be marketable in jobs such as Healthcare Analytics, Marketing Analytics, Sports Analytics, Finance Analytics, and Human Resource Analytics, to name a few. Recent graduates have been hired by Newell Rubbermaid, Unilever, Smith & Wesson, Brooks Brothers, MassMutual, and United Technologies.


The best business schools in the world are accredited by AACSB International—The Association to Advance Collegiate Schools of Business. Western New England University is the only private institution in western Massachusetts accredited by AACSB International and among fewer than 5% of business schools in the world to hold this accreditation.

Detailed Programme Facts

  • More details:

    Western New England University has a "rolling" admissions policy, not a set admission deadline, which gives students greater flexibility in applying.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    39 credit hours alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

In this major, you’ll gain a solid foundation in core Business functions combined with understanding of theoretical foundations of Analytics and hands-on experience with analytics software tools. In almost all courses, you’ll have the opportunity to gain direct experience with industry standard Analytics software from vendors such as SAS, SAP, Microsoft, and IBM. To broaden your knowledge of IT and its integration with business functions, the program includes SAP certification, which is included in the core Business courses, and requires no additional coursework. In addition, you can earn a minor in Enterprise Resource Planning (ERP). The coursework for the ERP minor builds on the SAP certificate and all additional requirements can be completed within the elective courses available in the major. The University is accredited by AACSB International, the leading accrediting body for business programs worldwide.

English Language Requirements

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Schedule IELTS
  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®

General Requirements

  • Forward official secondary school transcript(s) accompanied by an English translation of the document(s) as well as an official transcript of the in-progress grades when available.
  • Submit an Affidavit of Support form.
  • Submit an official letter from your bank (on the bank's stationery) declaring that the financial sponsor has sufficient funding to support the student's education at Western New England University. 
  • Provide a recommendation from a guidance counselor or teacher. 
  • SAT - Criticial reading score of a 450 on the old SAT
  • ACT - Verbal score of 18

Studyportals Tip: Students should consider taking one of the Pre-Bachelor's below. these courses will be necessary if:

  • You are considered ineligible for admission
  • You need to improve your academic, study, research or language skills
Search all Pre-Bachelors

Tuition Fee

  • International

    34338 USD/year
    Tuition Fee
    Based on the original amount of 34338 USD per year and a duration of 48 months.
  • National

    34338 USD/year
    Tuition Fee
    Based on the original amount of 34338 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

*12-18 credit hours per term.

Living costs for Springfield

  • 1020 - 1350 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

The Global Study Awards: get funded with up to £10,000 to study abroad

Together with the ISIC Association and British Council IELTS, Studyportals offers you the chance to receive up to £10000 to expand your horizon and study abroad. We want to ultimately encourage you to study abroad in order to experience and explore new countries, cultures and languages.


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