Overview

Everywhere you look, marketers are searching for new and innovative ways to communicate with their target audiences. The dynamic media landscape is changing at an alarming rate, and new opportunities exist for marketers to connect with their consumers. Interactive advertisements, social media marketing tactics, and digital marketing messages apply new technologies that are able to quickly reach consumers worldwide like never before.

Key Features

Do you see yourself as a creative student who can accept the challenges associated with the fast-paced marketing communications industry? Are you interested in a career in advertising, direct marketing, internet/social media marketing, publicity or public relations, personal selling, or sales promotion? Do you enjoy working with people and are you a team leader? If you answered "yes" to the above questions, you are well-suited to be a Marketing Communication/Advertising major.

Career Opportunities

Marketing Communication/Advertising graduates find career opportunities as Marketing Communication Managers, Digital Marketing Specialists, Advertising Sales Representatives, Event Managers, Brand Ambassadors, and Content Directors at a variety of local, regional, and national businesses.

The Marketing Communication - Advertising at Western New England University also prepares students for graduate-level education. A sample of companies currently employing the alumni include; Titan Web Marketing Solutions Inc., Hershey, Northeast Office Systems, Newell Rubbermaid, and CJ Affiliate by Conversant.

Programme Structure

Courses include:

Market Analysis

Customer Solutions

Digital Media Marketing Strategies

Marketing Communication/Advertising Internship

Video Editing and Production

Public Relations

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-25 00:00:00

Apply anytime.
Starting 2027-01-20 00:00:00

Apply anytime.

Language

English

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

OTE

120

IELTS

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4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Springfield, United States

Disciplines

Communication Studies Marketing Advertising View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

100

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

OTE

120

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Official High School Transcript: Applicants who are still in high school must have an official copy of their high school transcript through junior year sent to WNE. Some students may be required to submit senior year grades.

SATs Not Required.

Letters of recommendation are not required.

English Proficiency: Demonstrate proficiency in the English language.

Affidavit of Support.

Bank Letter: Submit an official letter from your bank (on the bank's stationery) declaring that the financial sponsor has sufficient funding to support the student's education at Western New England University.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

46260 USD / year

≈ 46260 USD / year
Out-of-State

46260 USD / year

≈ 46260 USD / year
Domestic

Applies to you

In-State

46260 USD / year

≈ 46260 USD / year

Living costs

Springfield

United States

1020 - 1350 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Communication - Advertising.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Key Features

Career Opportunities

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Springfield

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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