Overview

Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. 

In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. 

This bachelor degree in Business Administration - Marketing is offered at California State University, Fresno. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

What You Can Learn

• How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.

• How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.

• The management of the physical flow of products and information throughout the entire supply chain.

• How to build a marketing plan for the person or firm interested in the development of a new product or service.

• The Policies and practices of firms engaged in international world trade.

• The Development and application of marketing strategies in sports and sports-related industries.

• The use of the internet as a source of marketing information and as a marketing tool.