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Business Administration - Marketing, B.Sc.

  • Application Deadline
  • 48 months
University rank #494 (BCR) California, PA, United States
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. We offer a bachelor degree in Business Administration - Marketing at California State University, Fresno. 
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Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. 

In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. 

This bachelor degree in Business Administration - Marketing is offered at California State University, Fresno. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

What You Can Learn

  • How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
  • How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
  • The management of the physical flow of products and information throughout the entire supply chain.
  • How to build a marketing plan for the person or firm interested in the development of a new product or service.
  • The Policies and practices of firms engaged in international world trade.
  • The Development and application of marketing strategies in sports and sports-related industries.
  • The use of the internet as a source of marketing information and as a marketing tool.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Concepts
  • Marketing Concepts
  • Marketing Research
  • Consumer Behavior
  • Principles of Logistics and Supply Chain
  • Global Logistics and Supply Chain Strategies
  • Purchasing and Materials Management

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

General Requirements

  • Submit a Cal State Apply online and pay $55 USD (non-refundable) by credit card or Submit the Paper Application
  • Official English language proficiency
  • Original or certificated copies of in-progress or final transcripts
  • A copy of graduation certificate (if applicable)
  • Financial document (no older than 6 months) & Affidavit of Support from sponsors showing the amount and source of support for a minimum of one school year of study
  • A copy of the biographic information/photo page in your passport
  • Statement of purpose, principal's or teacher's recommendation is encouraged not required

Tuition Fee

  • International

    16089 USD/year
    Tuition Fee
    Based on the original amount of 16089 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for California

  • 1000 - 1500 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


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