Overview
Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning.
In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships.
This Business Administration - Marketing BSc program is offered at California State University, Fresno. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
What You Can Learn
- How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
- How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
- The management of the physical flow of products and information throughout the entire supply chain.
- How to build a marketing plan for the person or firm interested in the development of a new product or service.
- The Policies and practices of firms engaged in international world trade.
- The Development and application of marketing strategies in sports and sports-related industries.
- The use of the internet as a source of marketing information and as a marketing tool.
Programme Structure
Courses include:
- Marketing Concepts
- Marketing Research
- Consumer Behavior
- Logistics and Supply Chain
- Global Logistics and Supply Chain Strategies
- Purchasing and Materials Management
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
- Apply before , National
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- Starting
- Apply before
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Language
Check IELTS test dates and locations. Book an IELTS test now!
Credits
Delivered
Campus Location
- California, United States
Disciplines
Business Administration Marketing View 2258 other Bachelors in Business Administration in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Check IELTS test dates and locations. Book an IELTS test now!
Other requirements
General requirements
- Submit a Cal State Apply online and pay $55 USD (non-refundable) by credit card or Submit the Paper Application
- Official English language proficiency
- Original or certificated copies of in-progress or final transcripts
- A copy of graduation certificate (if applicable)
- Financial document (no older than 6 months) & Affidavit of Support from sponsors showing the amount and source of support for a minimum of one school year of study
- A copy of the biographic information/photo page in your passport
- Statement of purpose, principal's or teacher's recommendation is encouraged not required
Student insurance
Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:
- Additional medical costs (i.e. dental)
- Repatriation, if something happens to you or your family
- Liability
- Home contents and baggage
- Accidents
- Legal aid
We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.
Get your student insurance nowStarting from €0.53/day, free cancellation any time.
Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at California State University, Fresno and/or in United States, please visit Student Insurance Portal.
Tuition Fee
-
International
34800 USD/yearTuition FeeBased on the tuition of 17400 USD per semester during 48 months. -
National
25298 USD/yearTuition FeeBased on the tuition of 12649 USD per semester during 48 months. -
In-State
25298 USD/yearTuition FeeBased on the tuition of 12649 USD per semester during 48 months.
Non-resident: will be charged Non-Resident Tuition Fee at $420.00 per unit, in addition to tuition and fees.
Living costs for California
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.
Scholarships Information
Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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