Overview

Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning.

In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships.

This Business Administration - Marketing BSc program is offered at California State University, Fresno. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

What You Can Learn

How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
The management of the physical flow of products and information throughout the entire supply chain.
How to build a marketing plan for the person or firm interested in the development of a new product or service.
The Policies and practices of firms engaged in international world trade.
The Development and application of marketing strategies in sports and sports-related industries.
The use of the internet as a source of marketing information and as a marketing tool.

Programme Structure

Courses include:

Marketing Concepts

Marketing Research

Consumer Behavior

Logistics and Supply Chain

Global Logistics and Supply Chain Strategies

Purchasing and Materials Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2025-08-18 00:00:00
- Apply before 2025-07-01 00:00:00 , International
- Apply before 2025-08-01 00:00:00 , National
Starting 2026-01-15 00:00:00
- Apply before 2025-11-01 00:00:00

Language

English

IELTS

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PTE Academic

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TOEFL^® IBT

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Duolingo English Test

100

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Credits

120 SCH

Delivered

On Campus

Campus Location

California, United States

Disciplines

Business Administration Marketing View 2258 other Bachelors in Business Administration in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

Free IELTS Mock Tests!

PTE Academic

Schedule a PTE test!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

100

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Submit a Cal State Apply online and pay $55 USD (non-refundable) by credit card or Submit the Paper Application

Official English language proficiency

Original or certificated copies of in-progress or final transcripts

A copy of graduation certificate (if applicable)

Financial document (no older than 6 months) & Affidavit of Support from sponsors showing the amount and source of support for a minimum of one school year of study

A copy of the biographic information/photo page in your passport

Statement of purpose, principal's or teacher's recommendation is encouraged not required

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at California State University, Fresno and/or in United States, please visit Student Insurance Portal.

Tuition Fee

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International

34800 USD/year

Tuition Fee

Based on the tuition of 17400 USD per semester during 48 months.
National

25298 USD/year

Tuition Fee

Based on the tuition of 12649 USD per semester during 48 months.
In-State

25298 USD/year

Tuition Fee

Based on the tuition of 12649 USD per semester during 48 months.

Non-resident: will be charged Non-Resident Tuition Fee at $420.00 per unit, in addition to tuition and fees.

Living costs for California

1000 - 1500 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Business Administration - Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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