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Marketing, B.B.A.

  • Application Deadline
  • 48 months
    Duration
Houston, TX, United States
The Marketing program at University of Houston Downtown is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the foundation for a career in marketing. 
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Overview

Marketing is universally needed in both domestic and international businesses. For a business to succeed, the product or service it provides must be known to potential buyers. 

At UHD, students who want to emphasize their creativity may enjoy the promotional aspects of marketing, including personal selling, advertising and marketing strategy.  

Students whose abilities are more quantitative may prefer pricing, distribution and marketing research. 

Career options:

A high demand for marketing graduates is expected to continue. A 32% job growth for all market research analysts and marketing specialists has been predicted during the decade from 2012-2022, according to the U.S. Bureau of Labor Statistics. This is considered to be much faster than average employment growth compared to other occupations. A UHD Bachelor of Business Administration in Marketing prepares students for lucrative and rewarding careers, such as:

  • Marketing Assistant
  • Marketing Analyst
  • Business Development Representative
  • Marketing Sales Representative
  • Marketing Account Executive

Career opportunities in marketing are not limited to the private sector. Students interested in governmental agencies and nonprofit organizations will find that Marketing graduates are sought by these employers as well.

Detailed Programme Facts

  • More details:

    Fall deadline for international students is 1 May.

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

  • Personal Selling 
  • International Marketing 
  • Social Media Marketing 
  • Retail Management 
  • Customer Relationship Management 
  • Mobile, Web, and Email Marketing 
  • Product Innovation Management 
  • Directed Study in Marketing
  • Seminar in Retail Strategy 
  • International Business Development
  • Understanding the Digital Consumer
  • Marketing Analytics
  • Field Experience
  • Special Topics in Marketing

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

    Get a free IELTS practice test
  • Minimum required score:

    80

    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120. Read more about TOEFL iBT ®.

    Schedule TOEFL®
  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks. Read more about TOEFL®PBT.

    Schedule TOEFL®

General Requirements

  • Submit an Affidavit of Support indicating that a sponsor will be responsible for all of your educational and living expenses.
  • PERMISSION RELEASE FORM: In order to protect your privacy rights, the office of International Admissions requires that you give written permission specifying the person(s) who may access information concerning the status of your application and/or admission to the University of Houston-Downtown.
  • BANK LETTER: You must provide a certified bank letter indicating that your sponsor is financially capable of meeting your education and living expenses. The bank letter must indicate, either in U.S. dollars or in the local currency, the amount maintained in your sponsors’ bank account(s)

Tuition Fee

  • International

    13180 USD/year
    Tuition Fee
    Based on the original amount of 13180 USD per year and a duration of 48 months.
  • National

    13135 USD/year
    Tuition Fee
    Based on the original amount of 13135 USD per year and a duration of 48 months.
  • In-State

    5117 USD/year
    Tuition Fee
    Based on the original amount of 5117 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Houston

  • 1067 - 1950 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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