Overview

The Marketing program at University of Houston Downtown is designed to allow students the freedom to develop their individual skills and talents in marketing while providing the foundation for a career in marketing.

At UHD, students who want to emphasize their creativity may enjoy the promotional aspects of marketing, including personal selling, advertising and marketing strategy.

Students whose abilities are more quantitative may prefer pricing, distribution and marketing research.

Careers

A high demand for marketing graduates is expected to continue.

A 32% job growth for all market research analysts and marketing specialists has been predicted during the decade from 2012-2022, according to the U.S. Bureau of Labor Statistics.

This is considered to be much faster than average employment growth compared to other occupations.

Programme Structure

Courses include:

Personal Selling

International Marketing

Social Media Marketing

Retail Management

Customer Relationship Management

Mobile, Web, and Email Marketing

Product Innovation Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-08-19 00:00:00
- Apply before 2026-06-01 00:00:00 , National
Starting 2027-01-16 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National
Starting 2027-08-19 00:00:00
- Apply before 2027-05-01 00:00:00 , International

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Houston, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Apply for admissions using the Apply Texas Application (link works better in Chrome) online!

Submit your $80 admissions application fee. The application and fee will be valid for a period of one year.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17074 USD / year

≈ 17074 USD / year
Out-of-State

17074 USD / year

≈ 17074 USD / year
Domestic

Applies to you

In-State

7354 USD / year

≈ 7354 USD / year

Living costs

Houston

United States

1067 - 1950 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Care​​​ers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Houston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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Careers