Overview

The Marketing programme at University of Houston Downtown provides students with a robust foundation in the essential functions of modern commerce, including product placement and sales strategy. This degree is designed to be broad enough to accommodate various professional interests while ensuring all graduates master the fundamental principles of the industry. By combining theoretical knowledge with practical application, the curriculum prepares individuals for the complexities of the global marketplace.

The Marilyn Davies College of Business hosts this degree, ensuring that students benefit from a structured academic environment focused on professional readiness. The programme is highly flexible, allowing learners to tailor their education toward specific skill sets that align with their personal career goals.

Why Marketing at University of Houston Downtown?

Studying at this institution provides access to the Marilyn Davies College of Business, which emphasises a comprehensive approach to business education. The programme outcomes are specifically designed to ensure students can expertly describe target markets using segmentation variables and explain complex consumer decision processes. Furthermore, the curriculum focuses on data analysis and the presentation of research findings, which are critical skills in the modern data-driven business landscape.

Tuition Fee Breakdown

International fee: USD 17074 per year
National fee: USD 17074 per year
Local fee: USD 7354 per year

Visit the Fees and Funding section for a breakdown in your local currency.

Syllabus

The curriculum is divided into a common business core and specialised major requirements to ensure a well-rounded professional education. Modules may include:

Financial Accounting
Managerial Accounting
Business Statistics with Applications
Legal Environment of Business
Integrated Marketing Communication
Digital Marketing
Buyer Behavior
Marketing Research
Marketing Strategy

Careers with Marketing

Graduates from this programme are prepared for rewarding careers across a wide spectrum of industries and organisational roles. The diverse nature of the coursework allows students to pursue paths in specialised fields such as marketing analytics, product management, and marketing research. The skills acquired during the degree are also highly applicable to roles in advertising, promotions, and retail management.

Additional career opportunities for graduates include positions in sales and purchasing, consumer behaviour analysis, and international business development. By focusing on both the creative and analytical sides of the discipline, the programme ensures that students are ready for the demands of various professional sectors, from corporate environments to specialised consultancy firms.

Programme Structure

Courses include:

Personal Selling

International Marketing

Social Media Marketing

Retail Management

Customer Relationship Management

Mobile, Web, and Email Marketing

Product Innovation Management

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-16 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-12-15 00:00:00 , National
Starting 2027-08-19 00:00:00
- Apply before 2027-05-01 00:00:00 , International
- Apply before 2027-06-01 00:00:00 , National

Language

English

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IELTS

6.5

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Credits

120 SCH

Delivered

On Campus

Campus Location

Houston, United States

Disciplines

Marketing View 1060 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

TOEFL^® IBT

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IELTS

6.5

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98 accuracy using real exam data
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Other requirements

General requirements

Apply for admissions using the Apply Texas Application (link works better in Chrome) online!

Submit your $80 admissions application fee. The application and fee will be valid for a period of one year.

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

17074 USD / year

≈ 17074 USD / year
Out-of-State

17074 USD / year

≈ 17074 USD / year
Domestic

Applies to you

In-State

7354 USD / year

≈ 7354 USD / year

Living costs

Houston

United States

1067 - 1950 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Houston

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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