Overview

You’ll explore conducting and using research; writing and creating content for print, broadcast, online, and mobile platforms; designing messages; choosing media strategically, and evaluating effectiveness of campaigns.

The Strategic Communication students at Texas Christian University are strongly encouraged to put their skills into practice by interning for local agencies, companies or nonprofits. 

The department’s highly regarded communication agency, ROXO, gives students an opportunity to gain practical experience and exposure to real clients and work. 

We offer other learning opportunities within our own building: a national award-winning speech and debate team;  Our semester long Washington, D.C. program offers both an internship and coursework.

Career Prospects

Most strategic communication graduates begin work in advertising or public relations agencies, corporations, governmental agencies, nonprofit groups, health care groups, sports teams and consulting firms.

 Others enter graduate school or highly specialized post-graduate pre-professional programs.