Overview

Throughout the Marketing Communication BA course from the California Lutheran University will help you become an excellent researcher and communicator to advance the brands and causes of companies and organizations. By studying focus groups, survey methods, and research and campaign tactics, you’ll gain the knowledge needed to take on high-level roles in marketing. Our curriculum was designed with the input of the business community, ensuring that your skills are well-matched with the needs of today’s corporations.

Industry leaders look for graduates who can coordinate the efforts of others but are also fully capable of designing their own winning market strategies. To meet this demand, you’ll need to be practical as well as creative — skills you’ll gain through your mix of business and communication classes. The topics you’ll study include:

Public relations
Copywriting
Accounting
Market research
Content creation for digital platforms
Event planning
Advertising
Integrated marketing campaigns

As the marketing industry becomes increasingly international, you’ll also learn how to navigate the different values, customs, and practices of diverse societies. Globally focused classes will allow you to become comfortable negotiating these cultural variations.

Career opportunities:

The graduates of the Marketing Communication degree at California Lutheran University succeed because they are prepared to manage million-dollar budgets, excel at both oral and written communication, and are able to produce messages for a wide variety of audiences and media.

They work as marketing representatives, trade negotiators, and marketing communication department managers for both private corporations and government agencies.

Career paths:

Senior Marketing Project Manager
Project Coordinator
Branding/Marketing Analyst
Key Account Manager
Director of Marketing
Business Development Manager
Account Executive
Brand Manager
Insurance Agent
Human Reources Coordinator

Programme Structure

Courses include:

Media Writing

Research Methods

Marketing

Independent Study

Internship

Communication Theories-capstone

Environment of Business

Persuasive Communication

Public Relations

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-12 00:00:00
- Apply before 2026-11-15 00:00:00 , International
- Apply before 2026-10-15 00:00:00 , National
Starting 2027-08-25 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

110

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TOEFL^® IBT

Schedule TOEFL®

PTE Academic

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Credits

120 SCH

Delivered

On Campus

Campus Location

California, United States

Disciplines

Communication Studies Marketing View 1054 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

Other requirements

General requirements

Complete Your Application & Essay
Request Recommendation
Submit Application Fee
Transcripts
English Proficiency
Optional Interview

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

53650 USD / year

≈ 53650 USD / year
Out-of-State

53650 USD / year

≈ 53650 USD / year
Domestic

Applies to you

In-State

53650 USD / year

≈ 53650 USD / year

Living costs

California

United States

1570 - 2658 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing Communication.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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