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Marketing Communication, B.A.

  • Application Deadline
  • 48 months
    Duration
California, MD, United States
This Marketing Communication degree at California Lutheran University will prepare you for a career in marketing communications with a multi-faceted understanding of product development, sales, advertising, marketing, and public relations.
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Overview

Build up your resume

You’ll add valuable, real-world experience to your resume through an internship in the marketing communication field. The corporations that our students have worked at include:

  • HBO
  • Amgen
  • J.D. Power & Associates
  • NBC Press and Publicity
  • Baja Fresh
  • KZLA-FM

Think internationally

The marketing industry is becoming increasingly international. To be successful, you’ll need to navigate the different values, customs, and practices of diverse societies. Globally focused classes will allow you to become comfortable negotiating these cultural variations. Additionally, optional travel seminars will enable you to study firsthand the methods of communication used in other countries.

Your Future

The graduates of the Marketing Communication degree at California Lutheran University succeed because they are prepared to manage million-dollar budgets, excel at both oral and written communication, and are able to produce messages for a wide variety of audiences and media.

They work as marketing representatives, trade negotiators, and marketing communication department managers for both private corporations and government agencies.

Career paths:

  • Senior Marketing Project Manager
  • Project Coordinator
  • Branding/Marketing Analyst
  • Key Account Manager
  • Director of Marketing
  • Business Development Manager
  • Account Executive
  • Brand Manager
  • Insurance Agent
  • Human Reources Coordinator

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    120 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Media Writing
  • Research Methods
  • Marketing
  • Independent Study
  • Internship
  • Communication Theories-capstone
  • Environment of Business
  • Persuasive Communication
  • Principles of Public Relations

English Language Requirements

  • Minimum required score:

    6.5

    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:

    550

    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Complete Your Application & Essay
  • Request Recommendation
  • Submit Application Fee
  • Transcripts
  • English Proficiency
  • Optional Interview

Tuition Fee

  • International

    45500 USD/year
    Tuition Fee
    Based on the original amount of 45500 USD per year and a duration of 48 months.
  • National

    45500 USD/year
    Tuition Fee
    Based on the original amount of 45500 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for California

  • 1570 - 2660 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.

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