Overview

Key facts

Every organization wants to be successful. The key is understanding what customers want and need that’s where marketing comes in. In today's fast paced world of media, the need for marketing has never been stronger, and demand continues to rise for high-tech, multichannel marketing skills. At Texas Christian University, we offer a BBA in Marketing and a full-time MBA with concentrations in Brand Communication Strategy, Marketing Analytics, and Consultative Selling.

Can’t decide? Consider a dual major in marketing. Companies love candidates who not only understand marketing principles but can also apply these skills and impact the bottom line. And if you dream of building your own empire one day, the first step in any successful business is understanding marketing.

Career Prospects

Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial institutions and more.

In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, multichannel media skills.

Programme Structure

Courses include:

Marketing Strategy

Digital and Social Media

Design Thinking

Product Innovation and Brand Management

Sports and Entertainment Marketing

Consultative Selling

Customer Insights

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2026-01-16 00:00:00
- Apply before 2025-11-01 00:00:00 , National
- Apply before 2025-10-01 00:00:00 , International
Starting 2026-08-21 00:00:00
- Apply before 2026-02-01 00:00:00

More details

Fall intake

Applications received after February 1st will be considered on a space-available basis.

Language

English

IELTS

6.5

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TOEFL^® IBT

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Duolingo English Test

110

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Credits

124 SCH

Delivered

On Campus

Disciplines

Marketing View 1084 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

IELTS

6.5

Free IELTS Mock Tests!

TOEFL^® IBT

Schedule TOEFL®

Duolingo English Test

110

Take A Free Practice Test!

Check IELTS test dates and locations. Book an IELTS test now!

Other requirements

General requirements

Application

Application Fee

Official High School Transcript

Essay

Counselor Evaluation/Recommendation

Teacher Evaluation/Recommendation

SAT or ACT Scores (optional)

English Proficiency (International Applicants Only)

Official College Transcripts

Early Decision Agreement (Early Decision Applicants Only)

Optional Application Materials

Student insurance

Make sure to cover your health, travel, and stay while studying abroad. Even global coverages can miss important items, so make sure your student insurance ticks all the following:

Additional medical costs (i.e. dental)
Repatriation, if something happens to you or your family
Liability
Home contents and baggage
Accidents
Legal aid

We partnered with Aon to provide you with the best affordable student insurance, for a carefree experience away from home.

Get your student insurance now

Starting from €0.53/day, free cancellation any time.

Remember, countries and universities may have specific insurance requirements. To learn more about how student insurance work at Texas Christian University and/or in United States, please visit Student Insurance Portal.

Tuition Fee

To always see correct tuition fees

International

61650 USD/year

Tuition Fee

Based on the tuition of 61650 USD per year during 48 months.
National

61650 USD/year

Tuition Fee

Based on the tuition of 61650 USD per year during 48 months.
In-State

61650 USD/year

Tuition Fee

Based on the tuition of 61650 USD per year during 48 months.

Living costs for Fort Worth

1071 - 1679 USD /month

Living costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

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