Placeholder image for Marketing

Marketing, B.B.A.

  • Application Deadline
  • 48 months
University rank #1262 (BCR) Fort Worth, TX, United States
Put your passion to work with an exciting career in marketing . With a degree in Marketing from Texas Christian University you'll be uniquely positioned to leverage messaging, create and manage brands, explore partnerships, apply marketing research and engage with customers across an array of platforms.
Access all 180000+ programmes, for free with a Studyportals account.
account benefits visualised


Every organization wants to be successful. The key is understanding what customers want and need that’s where marketing comes in. In today's fast paced world of media, the need for marketing has never been stronger, and demand continues to rise for high-tech, multichannel marketing skills. At Texas Christian University, we offer a BBA in Marketing and a full-time MBA with concentrations in Brand Communication Strategy, Marketing Analytics, and Consultative Selling.

Can’t decide? Consider a dual major in marketing. Companies love candidates who not only understand marketing principles but can also apply these skills and impact the bottom line. And if you dream of building your own empire one day, the first step in any successful business is understanding marketing.

Career Prospects

Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial institutions and more. 

In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, multichannel media skills.

Detailed Programme Facts

  • Programme intensity Full-time
    • Full-time duration 48 months
  • Credits
    124 alternative credits
  • Languages
    • English
  • Delivery mode
    On Campus

Programme Structure

Courses include:

  • Marketing Strategy
  • Digital and Social Media
  • Design Thinking
  • Product Innovation and Brand Management
  • Sports and Entertainment Marketing
  • Consultative Selling
  • Customer Insights

English Language Requirements

  • Minimum required score:


    The TOEFL iBT ® measures your English-language abilities in an academic setting. The test has four sections (reading, listening, speaking, and writing), each with a score range of 0-30, for a total score range of 0-120.

  • Minimum required score:


    The IELTS – or the International English Language Test System – tests your English-language abilities (writing, listening, speaking, and reading) on a scale of 1.00–9.00. The minimum IELTS score requirement refers to which Overall Band Score you received, which is your combined average score. Read more about IELTS.

  • Minimum required score:


    The TOEFL®PBT is administered in a paper format and measures your ability to use and understand English in a classroom setting at the college or university level. It accurately measures how well you can listen, read and write in English while performing academic tasks.

General Requirements

  • Application
  • Application Fee
  • Official High School Transcript
  • Essay
  • Counselor Evaluation/Recommendation
  • Teacher Evaluation/Recommendation
  • SAT or ACT Scores (optional)
  • English Proficiency (International Applicants Only)
  • Official College Transcripts
  • Early Decision Agreement (Early Decision Applicants Only)
  • Optional Application Materials

Tuition Fee

  • International

    51570 USD/year
    Tuition Fee
    Based on the original amount of 51570 USD per year and a duration of 48 months.
  • National

    51570 USD/year
    Tuition Fee
    Based on the original amount of 51570 USD per year and a duration of 48 months.
We've labeled the tuition fee that applies to you because we think you are from and prefer over other currencies.

Living costs for Fort Worth

  • 1071 - 1680 USD/month
    Living Costs

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.


Studyportals Tip: Students can search online for independent or external scholarships that can help fund their studies. Check the scholarships to see whether you are eligible to apply. Many scholarships are either merit-based or needs-based.


You’ve wishlisted multiple studies. Did you know you can compare them side-by-side in our Compare-tool?

Go to your profile page to get personalised recommendations!