Overview

At its core, Marketing is about understanding people — what they want, what they need and how to reach them. As a Marketing major at Texas Christian University, you’ll learn how to build and manage brands, connect with customers, apply marketing research, create campaigns and engage consumers through social media, advertising, events and more platforms.

Career Prospects

Every company needs marketing. You can work in retail, athletics, fashion, manufacturing, public services, advertising, tourism, consumer goods, music, electronics, financial institutions and more.

In the fast-paced and ever-changing world of media, the demand for marketing professionals has never been stronger, especially if you have high-tech, multichannel media skills.

Programme Structure

Courses include:

Marketing Strategy

Digital and Social Media

Design Thinking

Product Innovation and Brand Management

Sports and Entertainment Marketing

Consultative Selling

Customer Insights

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-13 00:00:00
- Apply before 2026-10-01 00:00:00 , International
- Apply before 2026-11-01 00:00:00 , National
Starting 2027-08-18 00:00:00
- Apply before 2027-02-01 00:00:00

More details

Fall intake

Applications received after February 1st will be considered on a space-available basis.

Language

English

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Credits

120 SCH

Delivered

On Campus

Campus Location

Fort Worth, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

Join for free or log in to access our complete career info list.

Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Application

Application Fee

Official High School Transcript

Essay

Counselor Evaluation/Recommendation

Teacher Evaluation/Recommendation

SAT or ACT Scores (optional)

English Proficiency (International Applicants Only)

Official College Transcripts

Early Decision Agreement (Early Decision Applicants Only)

Optional Application Materials

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

63500 USD / year

≈ 63500 USD / year
Out-of-State

63500 USD / year

≈ 63500 USD / year
Domestic

Applies to you

In-State

63500 USD / year

≈ 63500 USD / year

Living costs

Fort Worth

United States

1071 - 1679 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

In order for us to give you accurate scholarship information, we ask that you please confirm a few details and create an account with us.

Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Career Prospects

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Fort Worth

Funding

Scholarships Information

Available Scholarships

Our partners