Overview

Marketing refers to the set of activities for creating and delivering products and services that benefit an organization, its stakeholders, and society.

The study of marketing also provides insight into organizations’ and consumers’ behaviors, underlying motivations, and preferences.

The Marketing program at Miami University offers courses in creativity, consumer behavior, sales, research, sustainability, eCommerce, logistics, branding, and organizational and global marketing.

The capstone options are client-based practicums to provide students with hands-on experience.

Careers

Career opportunities for marketing graduates include advertising and promotion managers, buyers or store managers, product planners, research directors, sports facility or team marketers, supply chain managers, e-commerce marketers, consultants, international marketers, as well as entrepreneurial endeavors or industrial or consumer sales.
Additionally, marketing graduates are well prepared to enter and be successful in demanding, high-quality MBA programs.

Programme Structure

Courses include:

Professional Selling
Developing Customer Insights
Sustainable Marketing Management
Marketing to Organizations
Digital Branding
Global Marketing
Retailing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-01-26 00:00:00
- Apply before 2026-12-01 00:00:00
Starting 2027-08-25 00:00:00
- Apply before 2027-04-01 00:00:00 , International
- Apply before 2027-02-01 00:00:00 , National

More details

National deadline for Fall intake is February 1st.

Language

English

Duolingo English Test

110

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TOEFL^® IBT

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PTE Academic

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IELTS

6.5

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Credits

124 SCH

Delivered

On Campus

Campus Location

Oxford, United States

Disciplines

Marketing View 1053 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

110

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

6.5

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completion of formal secondary education in a pre-university curriculum

English language ability at a level sufficient to undertake a full course of study

Documentation of financial support adequate to cover all educational and living expenses

Scholastic Aptitude Test (SAT) or American College Testing (ACT) scores (if applicable)

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

38682 USD / year

≈ 38682 USD / year
Out-of-State

38682 USD / year

≈ 38682 USD / year
Domestic

Applies to you

In-State

15161 USD / year

≈ 15161 USD / year

Living costs

Oxford

United States

1095 - 1807 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Careers

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Oxford

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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