Overview
The Public Relations programme at Montclair State University provides students with the essential skills required to excel in the fast-paced world of digital media and strategic communication. By combining theoretical knowledge with practical application, the curriculum ensures that graduates are ready to handle complex media landscapes and emerging social platforms.
Students learn to create impactful content for platforms such as TikTok and Instagram while developing expertise in crisis communication and trend analysis. The course emphasises the importance of connecting with specific audiences at the right time through data-driven strategies and compelling multimedia storytelling techniques.
Why Public Relations at Montclair State University?
The university offers an exceptional learning environment featuring the Joetta Di Bella and Fred C. Sautter III Centre for Strategic Communication. Students benefit from world-class production equipment and a digital studio designed to replicate professional industry settings for high-quality content creation.
Faculty members are active researchers who involve students in cutting-edge projects, including social media data analytics. These collaborations explore diverse topics ranging from digital trends to communication ethics, ensuring that the teaching remains relevant to the current demands of the global media industry.
Tuition Fee Breakdown
- International fee: USD 26394 per year
- National fee: USD 26394 per year
- Local fee: USD 15678 per year
Visit the Fees and Funding section for a breakdown in your local currency.
Syllabus
Modules may include:
- Social Media and Public Relations
- Storytelling
- Campaign Strategy
- Social Media Trends
- Crisis Communication
- Influencer Campaigns
- Multimedia Content
- Digital Trends
- Social Media Data Analytics
- Strategic Communication
Careers with Public Relations
Graduates are well-prepared for a variety of dynamic roles within the media and communications sectors. The programme equips students with the versatility to work in corporate environments, non-profit organisations, or specialist public relations agencies on a global scale.
Common career paths for alumni include roles such as Social Media Managers, Brand Managers, and Publicists. Graduates also find success as Content Creators, Media Relations specialists, and Strategic Communication Managers, working for some of the world’s most recognisable brands and agencies.
Other potential career opportunities include event planning, reputation management, and community relations. The strong emphasis on digital proficiency ensures that graduates remain competitive in fields such as blogging, influencer management, and professional crisis intervention for high-profile clients.
Programme Structure
Courses included:
- Communication and Media Arts
- Theorizing Communication and Media Arts
- Writing for the Media
- Transmedia Projects
- Colloquium Series
- Public Relations Principles
- Public Relations Writing
- Investigative Research Methods
- Public Relations Cases and Campaigns
- Public Relations Techniques in a Digital Age
- Public Relations Management
- Communication and Media Coop Ed
- Independent Study
- Voice and Speech Improvement
- Health Communication
- Organizational Communication
- Going Viral
- Listening
- Race, Ethnicity and Media
Key information
Duration
- Full-time
- 48 months
Start dates & application deadlines
- Starting
- Apply before , International
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- Starting
- Apply before , National
- Apply before , International
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- Starting
- Apply before , National
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Language
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Credits
Delivered
Campus Location
- Montclair, United States
Disciplines
Public Relations View 323 other Bachelors in Public Relations in United StatesWhat students do after studying
Academic requirements
We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.
English requirements
Prepare for Your English Test
AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.
- Trusted by 300k learners
- 98 accuracy using real exam data
- 4.9/5 student rating
Other requirements
General requirements
- Online Application
- Application Fee: After you submit the application, you will see instructions for paying the $65 non-refundable application fee on the status page of your application portal.
- Your official secondary school transcripts need to be evaluated (document evaluation) by any accredited foreign credential evaluation service.
- International students whose primary language is not English, must show proof of English Language Proficiency as outlined below.
- Personal Statement/ Essay and resume/ List of Co-Curricular Activities
- Letter of Recommendation: Submit recommendation letter from a guidance counselor or teacher.
- I-20 Application
Tuition Fees
-
International Applies to you
Applies to youNon-residents26394 USD / year≈ 26394 USD / year - Out-of-State26394 USD / year≈ 26394 USD / year
-
Domestic
Applies to youIn-State15678 USD / year≈ 15678 USD / year
Living costs
Montclair
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
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Scholarships Information
Below you will find Bachelor's scholarship opportunities for Public Relations.
Available Scholarships
You are eligible to apply for these scholarships but a selection process will still be applied by the provider.
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