Overview

At Duquesne University, you will begin the Marketing major by taking a three-course core curriculum, which includes sales fundamentals, buyer behavior and marketing research. You can then concentrate in one of three areas: Sports Marketing, Professional Selling & Marketing or Digital Marketing & Analytics.

Areas

Digital Marketing & Analytics

Digital Marketing & Analytics is an important and growing area of marketing. Many companies and organizations are shifting their marketing efforts to digital methods. They also need to better understand analytical techniques to make sense of all the data available from these platforms. Students concentrating in this area will gain expertise in areas like search engine optimization, paid search campaigns, customer relationship management software and content marketing, which includes social media marketing.

Career opportunities are strong in this area, as students can work for marketing research firms, agencies that specialize in digital marketing strategy or for businesses looking to expand their reach in the digital domain.

Professional Selling & Marketing

Professional Selling & Marketing is quickly becoming a great opportunity for students at Duquesne. The program connects theory to practice by utilizing the cutting-edge facilities of the Centers for Leadership in Professional Selling and Entrepreneurship.

Each year our students compete at top sales competitions throughout the country (including the Steel City Sales Challenge hosted by Duquesne!) where they gain access to many corporate sponsors.

Career opportunities in sales are plentiful, as demand for sales professionals is growing dramatically. You will have the opportunity to work for companies in the B2B sector of the economy, focusing on industries like technology, financial services and medical devices.

Sports Marketing

Sports Marketing is ideal for those students seeking to work in all areas of sports. To prepare for these careers, you will learn about sports marketing and promotion, sports management and the business of sports. The applied curriculum will sharpen your presentation skills as you learn about sales and marketing strategies for many types of organizations tied to the sports economy.

Career opportunities span a wide range of options from professional sports organizations like the NFL or NHL, to retailers like Dick's Sporting Goods. Additionally, our students have gone on to work in collegiate athletic departments or for companies that sponsor major sporting events like the NASCAR racing series.

Programme Structure

Courses include:

Sales Fundamentals

Marketing Research

Event Marketing & Planning

Buyer Behavior

Digital Sales & Marketing Tools

International Marketing

Key information

Duration

Full-time
- 48 months

Start dates & application deadlines

Starting 2027-08-26 00:00:00
- Apply before 2027-01-15 00:00:00

Language

English

Duolingo English Test

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IELTS

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Credits

120 SCH

Delivered

On Campus

Campus Location

Pittsburgh, United States

Disciplines

Marketing View 1055 other Bachelors in Marketing in United States

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Academic requirements

We are not aware of any specific GRE, GMAT or GPA grading score requirements for this programme.

English requirements

Duolingo English Test

105

Take A Free Practice Test!

TOEFL^® IBT

Schedule TOEFL®

PTE Academic

Schedule a PTE test!

IELTS

Prepare for Your English Test

Cathoven AI IELTS Preparation

Learn your IELTS Score

AI-powered IELTS feedback. Clear, actionable, and tailored to boost your writing & speaking score. No credit card or upfront payment required.

Trusted by 300k learners
98 accuracy using real exam data
4.9/5 student rating

Other requirements

General requirements

Completed Application
Transcripts:
Original or attested copies of official academic records from the last four years of your education.
Credentials should be submitted in the native language with certified English translations and sent directly from the school and/or university you attended.
At least one (1) letter of recommendation from someone who can attest to both your academic and personal strengths
Submit a personal statement of at least 300 words which answers the following questions and includes examples of research, shadowing or volunteering experiences:
What is unique about you?
Why have you chosen this major?
How will Duquesne help you to achieve your academic, personal, and professional goals?
English Language Scores

Tuition Fees

Tuition fees are shown in and the most likely applicable fee is shown based on your nationality.

International Applies to you

Applies to you

Non-residents

51068 USD / year

≈ 51068 USD / year
Out-of-State

51068 USD / year

≈ 51068 USD / year
Domestic

Applies to you

In-State

51068 USD / year

≈ 51068 USD / year

Living costs

Pittsburgh

United States

1148 - 1944 USD / month

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

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Scholarships Information

Below you will find Bachelor's scholarship opportunities for Marketing.

Available Scholarships

You are eligible to apply for these scholarships but a selection process will still be applied by the provider.

About

Overview

Areas

Programme Structure

Key information

Duration

Start dates & application deadlines

Language

Prepare for Your English Test

Credits

Delivered

Campus Location

Disciplines

What students do after studying

Academic requirements

English requirements

Prepare for Your English Test

Other requirements

General requirements

Tuition Fees

International Applies to you

Domestic

Living costs

Pittsburgh

Funding

Need help with your student visa?

Scholarships Information

Available Scholarships

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